Editorial Board   Guest Author

Mr. Kipping

Martin Kipping

General Manager, Viceroy Zihuatanejo

Martin Kipping was appointed General Manager of Viceroy Zihuatanejo, the exclusive, 46-room beachfront resort on the Pacific Coast of Mexico, in 2013. He came to Zihuatanejo from Viceroy Anguilla, in Anguilla, BWI, where he was Resort Manager. Since arriving at the resort he has launched a number of new programs and projects designed to further Viceroy Zihuatanejo's reputation as one of Mexico's top luxury resorts while significantly enhancing the guest experience, including new culinary offerings, innovative amenities and services, and renovations of guest rooms and facilities. The precedent-setting Way to Wellness program, conceived by Mr. Kipping and launched in 2016, established Viceroy Zihuatanejo as the destination's leader in the health and wellness fields, offering guests an extensive array of activities designed to help reduce stress and explore lifestyle improvements while on vacation. The program reinforced Viceroy Hotel Group's brand promise, “Remember to Live,” an affirmation to create lifelong memories for each and every guest. Mr. Kipping has more than 20 years of luxury hospitality management experience. He began his hotel career in Washington DC and went on to serve in various positions at Four Seasons properties in Nevis, Boston, Costa Rica, and Las Vegas. A native of Germany, he attended Les Roche International School of Hotel Management in Bluche, Switzerland, earning a degree in Hospitality Management. He is a member of the Epicurean Charitable Foundation Las Vegas, a non-profit organization committed to enriching the lives of deserving and talented local students who are passionate about a career in hospitality or the culinary arts and to making a difference in the community.

Please visit http://www.viceroyhotelsandresorts.com for more information.

Mr. Kipping can be contacted at 527555555500 or vz.info@viceroyhotelsandresorts.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.