Editorial Board   Guest Author

Mr. Kipping

Martin Kipping

General Manager, Viceroy Zihuatanejo

Martin Kipping was appointed General Manager of Viceroy Zihuatanejo, the exclusive, 46-room beachfront resort on the Pacific Coast of Mexico, in 2013. He came to Zihuatanejo from Viceroy Anguilla, in Anguilla, BWI, where he was Resort Manager. Since arriving at the resort he has launched a number of new programs and projects designed to further Viceroy Zihuatanejo's reputation as one of Mexico's top luxury resorts while significantly enhancing the guest experience, including new culinary offerings, innovative amenities and services, and renovations of guest rooms and facilities. The precedent-setting Way to Wellness program, conceived by Mr. Kipping and launched in 2016, established Viceroy Zihuatanejo as the destination's leader in the health and wellness fields, offering guests an extensive array of activities designed to help reduce stress and explore lifestyle improvements while on vacation. The program reinforced Viceroy Hotel Group's brand promise, “Remember to Live,” an affirmation to create lifelong memories for each and every guest. Mr. Kipping has more than 20 years of luxury hospitality management experience. He began his hotel career in Washington DC and went on to serve in various positions at Four Seasons properties in Nevis, Boston, Costa Rica, and Las Vegas. A native of Germany, he attended Les Roche International School of Hotel Management in Bluche, Switzerland, earning a degree in Hospitality Management. He is a member of the Epicurean Charitable Foundation Las Vegas, a non-profit organization committed to enriching the lives of deserving and talented local students who are passionate about a career in hospitality or the culinary arts and to making a difference in the community.

Please visit http://www.viceroyhotelsandresorts.com for more information.

Mr. Kipping can be contacted at 52-755-555-5500 or vz.info@viceroyhotelsandresorts.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.