Editorial Board   Guest Author

Ms. Way

Claire Way

Managing Director, Spa Strategy

Claire Way joined Spa Strategy in 2006 to manage our UK office, and has over 25 years experience in the spa industry and a career that spans several continents. As managing director, Ms. Way leads Spa Strategy's extensive work in development & construction, strategic planning and management for hotel spa and wellness facilities. Founded in 2002 on a quest to find the sweet spot between innovation, luxury and profitability in spa; Spa Strategy has since developed into one of the most sought-after international consultancies in its field. Nurtured by spa industry visionaries Richard Dusseau and Elaine Fenard, the company's success was founded on sound principles: building a deep understanding of client and guest, and always involving the 'right people'. The core team they assembled works together to this day.

Prior to joining Spa Strategy Ms. Way worked with international hotel group Per Aquum Resorts & Spas, launching its spa division from the ground up in record time. As Group Director of Operations & Development, she was responsible for brand development, operations, design and business strategy of all spas. The Collection focused on delivering innovative design and concept, most noted is the world's first underwater spa, which is credited to her.

At the prestigious Chiva-Som International Health Resort, Ms. Way was Spa Director responsible for setting new standards in training, marketing initiatives, maximizing the top and bottom line revenue and in developing new spa facilities. During her tenure at Chiva-Som International Health Resort, the resort won the Conde nast readers award for destination spa of the year, and under her leadership at Per Aquum Spa Collection the team won two Spa Asia Crystal awards, "Best Spa in the Maldives" and "Editor's Choice".

Please visit http://www.spastrategy.net for more information.

Ms. Way can be contacted at 44-0-796-968-6644 or claire@spastrategy.net

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.