Editorial Board   Guest Author

Mr. Bashaw

Curtis Bashaw

Co-Managing Partner, Cape Advisors and Cape Resorts Group

Curtis Bashaw is the co-founder and co-managing partner of Cape Advisors, a high-profile real estate development firm operating out of New York and New Jersey, as well as Cape Resorts Group, a division of Cape Advisors and hotel operating group focusing on classic American resort properties. Mr. Bashaw is widely known for his expertise in creatively repositioning underutilized and abandoned properties. His credentials include the restoration of the landmark 1816 Congress Hall hotel and award-winning Virginia Hotel and Cottages in Cape May, N.J. Other properties include The Star Inn, Sandpiper Beach Club, and Beach Shack/Rusty Nail Bar and Restaurant in Cape May, and The Chelsea in Atlantic City. His organization expanded to the Hamptons in 2015, opening two new properties in Sag Harbor: Baron's Cove and the Bulova Watchcase Factory. Since entering the real estate/hospitality industry in 1982, Bashaw has preserved and developed dozens of hotel, restaurant, residential, retail, office and mixed-use properties. His emphasis remains on adaptive reuse, historic preservation and economic development. The developer/hotelier took time off in 2004-2005 to serve as New Jersey's executive director of the Casino Reinvestment Development Authority, a job that entailed overseeing the investment of more than $250 million of gaming tax revenues in economic development projects statewide. Currently, Mr. Bashaw serves on the Board of Trustees at the New York Academy of Art and is the founder and president of The Fund for Cape May. He is also a member of the board of Cape May Stage and is a member of the Cape May City Mayor's Advisory Committee and N.J. First Legislative District Economic Development Task Force. Previously, he served on the Board of Trustees for Stockton College, including a term as president of the board; and sat on the Cape May County Planning Board, New Jersey Governor's Tourism Advisory Council, and New Jersey Cultural Trust. His work in the public and private sector has earned him many accolades, including commendations from the Cape May Jazz Festival, Cape May County Planning Board, N.J. State Assembly, N.J. State Senate and U.S. House of Representatives; as well as numerous honors from community organizations.

Please visit http://www.caperesorts.com for more information.

Mr. Bashaw can be contacted at 609-884-9300 or cbashaw@capeadvisors.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.