Editorial Board   Guest Author

Mr. Bashaw

Curtis Bashaw

Co-Managing Partner, Cape Advisors and Cape Resorts Group

Curtis Bashaw is the co-founder and co-managing partner of Cape Advisors, a high-profile real estate development firm operating out of New York and New Jersey, as well as Cape Resorts Group, a division of Cape Advisors and hotel operating group focusing on classic American resort properties. Mr. Bashaw is widely known for his expertise in creatively repositioning underutilized and abandoned properties. His credentials include the restoration of the landmark 1816 Congress Hall hotel and award-winning Virginia Hotel and Cottages in Cape May, N.J. Other properties include The Star Inn, Sandpiper Beach Club, and Beach Shack/Rusty Nail Bar and Restaurant in Cape May, and The Chelsea in Atlantic City. His organization expanded to the Hamptons in 2015, opening two new properties in Sag Harbor: Baron's Cove and the Bulova Watchcase Factory. Since entering the real estate/hospitality industry in 1982, Bashaw has preserved and developed dozens of hotel, restaurant, residential, retail, office and mixed-use properties. His emphasis remains on adaptive reuse, historic preservation and economic development. The developer/hotelier took time off in 2004-2005 to serve as New Jersey's executive director of the Casino Reinvestment Development Authority, a job that entailed overseeing the investment of more than $250 million of gaming tax revenues in economic development projects statewide. Currently, Mr. Bashaw serves on the Board of Trustees at the New York Academy of Art and is the founder and president of The Fund for Cape May. He is also a member of the board of Cape May Stage and is a member of the Cape May City Mayor's Advisory Committee and N.J. First Legislative District Economic Development Task Force. Previously, he served on the Board of Trustees for Stockton College, including a term as president of the board; and sat on the Cape May County Planning Board, New Jersey Governor's Tourism Advisory Council, and New Jersey Cultural Trust. His work in the public and private sector has earned him many accolades, including commendations from the Cape May Jazz Festival, Cape May County Planning Board, N.J. State Assembly, N.J. State Senate and U.S. House of Representatives; as well as numerous honors from community organizations.

Please visit http://www.caperesorts.com for more information.

Mr. Bashaw can be contacted at 609-884-9300 or cbashaw@capeadvisors.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.