Editorial Board   Guest Author

Mr. Hancock

Paul Hancock

Executive Chef, Miramonte Resort and Spa

Chef Paul Hancock took an interest in the kitchen at an early age. “I remember walking to the other side of the island and running home all wide-eyed, ‘Mom, they fry their fish in peanut oil over there!'” He explains, “I just had that fascination with how other people did things, how they lived their lives and cooked their food.” And so began a path of culinary discovery, rich with fine dining experiences at exclusive supper clubs in North Carolina, and some of the South's legendary restaurants. Ever eager for new challenges, Chef Hancock traveled to the French Alps to accomplish his chef's apprenticeship at L'auberge de L'Eridian under the tutelage of Chef Marc Veyrat—at the time a 3-star Michelin chef renowned for his foraging and use of wild herbs and ingredients. Chef Hancock quickly grasped the concept of great recipes and the meticulous steps that go into implementing them. Not one to rest on his laurels, Chef Hancock's craftsmanship, resourcefulness, and wanderlust turned out to be a perfect match for super mega yachts; he spent 3 ½ years executing elaborate dinner parties while traveling the world with elite guests and international celebrities. Back in the States, Chef Hancock was instrumental in opening five-star fine dining and banquet experiences in Hollywood, Florida, including the now Diplomat Resort and Spa, receiving the four star four diamond award from AAA. Here in California, Chef Paul has been called on by a long list of celebrity clients. Chef Hancock now calls Indian Wells home, delighted to share his farm-to-table values and focus on building new relationships in the small community of Indian Wells. Please visit http://miramonteresort.com for more information.

Mr. Hancock can be contacted at 760-837-1631 or phancock@destinationhotels.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.