Editorial Board   Guest Author

Mr. Ferrier

Chris Ferrier

Executive Chef, The National Conference Center

Executive Chef Chris Ferrier joined the team at The National and West Belmont Place in 2015. The property is one of the largest meeting, training and event facilities in the nation located within close proximity to Washington Dulles International Airport and just outside of Washington, DC. Chef Ferrier's background includes experience in high-volume kitchens and 4-star resorts, banquets and fine dining. Most recently, he served as executive chef at The Fairfax at Embassy Row. His resume includes various Hyatt Hotels and resorts, Boar's Head Inn, and the Lodge at Pebble Beach. He is a graduate of the Culinary Institute of America. As a property that specializes in hosting meetings, training meetings, trade shows, weddings and special events, food is a significant factor. “Chris shares our mission and vision in working with local farmers to source local food for sustainability, freshness and quality,” Lawson explained. “He has brought our culinary offerings to the new and higher level.” Chef Ferrier is now sourcing from additional local farms for The National and West Belmont Place. This is no ordinary feat given the fact that, at times, there are more than 1500 meals prepared in one day. With new renovations throughout the property, including The National dining room, the Black Olive Bar, and a new Lavazza Coffee shop, it is only fitting that the property also features an expanded culinary program with new catering menus for West Belmont Place and great new menu items at The National. In addition, The National has added a Chef's Table where guests of the property can opt to hold a special dinner for up to 20 people in the kitchen with Chef Ferrier. In recognizing the importance of food to meetings, “We know that food plays an important role in the overall experience of our guests and their meals,” added Lawson. “And we also know the value that food plays in ensuring that meetings, including training meetings, are more efficient and more productive when participants are eating food that effectively fuels their minds.”

Please visit http://www.conferencecenter.com for more information.

Mr. Ferrier can be contacted at 703-729-8000 or sales@conferencecenter.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.