Editorial Board   Guest Author

Mr. Martyna

Bobby Martyna

President & CEO, Tradavo

Bobby Martyna is co-founder and president/CEO of Tradavo. After graduating from Stony Brook University in New York, Mr. Martyna began his career at Goddard Spaceflight Center, writing satellite operations software for NASA. He subsequently moved west where he designed and developed communications technology solutions for global markets.

In 1996, Mr. Martyna launched his first entrepreneurial venture, spinning out neglected software assets of a public company into a private venture, Vertel, and re-positioning it for global success. Vertel went public in 1998. Over the last two decades, Mr. Martyna has founded and run both venture backed and bootstrapped companies, primarily in the e-commerce industry.

After identifying retail as a target market lacking in innovative technology solutions, Mr. Martyna founded Tradavo in Denver, Colorado in 2006. Tradavo built the industry's first e-commerce ordering platform for hotel markets and pantries, working directly with Marriott International to define and roll out a groundbreaking solution for simplifying wholesale purchases.

Over the last decade, Mr. Martyna drove Tradavo to add design, merchandising and technology solutions for hotels, enabling Tradavo to claim the clear industry leadership position in Managed Pantry solutions. Today, Tradavo works across all major brands, chain scales and owner/operators as well as with many independents. Tradavo continues to lead the industry with innovative design services for a number of leading hotel brands and owner/operators.

The Company is also leading the strategy of transforming lobby retail into a compelling guest destination, rather than simply for grab 'n go impulse purchases. Additionally, Mr. Martyna drove the design and implementation of Visuality™, an innovative iPad-based solution for design, merchandise planning, guest retail checkout, inventory management and task management, further advancing Tradavo's leadership position in the hospitality market.

Through Mr. Martyna's vision and the team's execution, Tradavo has become the go-to provider for retail solutions in hotel retail and currently serves 2,500 hotels throughout North America and dozens around the world.

Please visit http://www.tradavo.com for more information.

Mr. Martyna can be contacted at 510-432-4577 or bmartyna@tradavo

Coming up in March 2019...

Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.