Editorial Board   Guest Author

Mr. Martyna

Bobby Martyna

President & CEO, Tradavo

Bobby Martyna is co-founder and president/CEO of Tradavo. After graduating from Stony Brook University in New York, Mr. Martyna began his career at Goddard Spaceflight Center, writing satellite operations software for NASA. He subsequently moved west where he designed and developed communications technology solutions for global markets.

In 1996, Mr. Martyna launched his first entrepreneurial venture, spinning out neglected software assets of a public company into a private venture, Vertel, and re-positioning it for global success. Vertel went public in 1998. Over the last two decades, Mr. Martyna has founded and run both venture backed and bootstrapped companies, primarily in the e-commerce industry.

After identifying retail as a target market lacking in innovative technology solutions, Mr. Martyna founded Tradavo in Denver, Colorado in 2006. Tradavo built the industry's first e-commerce ordering platform for hotel markets and pantries, working directly with Marriott International to define and roll out a groundbreaking solution for simplifying wholesale purchases.

Over the last decade, Mr. Martyna drove Tradavo to add design, merchandising and technology solutions for hotels, enabling Tradavo to claim the clear industry leadership position in Managed Pantry solutions. Today, Tradavo works across all major brands, chain scales and owner/operators as well as with many independents. Tradavo continues to lead the industry with innovative design services for a number of leading hotel brands and owner/operators.

The Company is also leading the strategy of transforming lobby retail into a compelling guest destination, rather than simply for grab ‘n go impulse purchases. Additionally, Mr. Martyna drove the design and implementation of Visuality™, an innovative iPad-based solution for design, merchandise planning, guest retail checkout, inventory management and task management, further advancing Tradavo's leadership position in the hospitality market.

Through Mr. Martyna's vision and the team's execution, Tradavo has become the go-to provider for retail solutions in hotel retail and currently serves 2,500 hotels throughout North America and dozens around the world.

Please visit http://www.tradavo.com for more information.

Mr. Martyna can be contacted at 510-432-4577 or bmartyna@tradavo

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.