Editorial Board   Guest Author

Mr. Vargo

Dan Vargo

Executive Chef, Hilton Sandestin Beach Golf Resort & Spa

A native of Maryland, Executive Chef Dan Vargo was first introduced to the culinary world along Florida's Emerald Coast, where he discovered and began to pursue his passion for food. Now a 16-year veteran of the culinary industry, he has traveled the world, exploring kitchens and cultures, as he carefully honed his skills and developed his signature style.

Chef Vargo first joined the Hilton Sandestin Beach Golf Resort & Spa team in April 2012 as an Executive Chef at Seagar's Prime Steaks & Seafood, the resort's award-winning, AAA Four-Diamond restaurant. Before joining Hilton Sandestin Beach, Chef Vargo dedicated eight years to the Ritz-Carlton in Naples, Florida, where he held a number of positions, including Executive Sous Chef and Restaurant Chef. He also spent two years as Executive Sous Chef at The Boathouse Club in Martha's Vineyard.

Named Executive Chef of the 602-room beachfront resort in February 2017, Chef Vargo skillfully blends Baltimore's traditional and historical influences, Martha's Vineyard's emphasis on organic produce and seasonal seafood, and the Ritz-Carlton's world-class standards for fine dining and excellence in service into the Hilton Sandestin Beach experience.

Graduating with honors from Baltimore International College in 2002, Chef Vargo earned a prestigious internship through The American Studies Institute, taking him to The Park Hotel in Ireland. Chef Vargo was also selected as a member of Ritz-Carlton's domestic and international recruiting team sent to South Africa and Peru, where he cooked for orphanages and shelters.

Since joining Hilton Sandestin Beach, Chef Vargo has been featured on Emeril's Florida, Atlanta Eats and Golf Channel's Morning Drive with Matt Ginella, and at events such as BlogHer Food in Miami, Music City Food & Wine Festival in Nashville, and Boudin, Bourbon and Beer in New Orleans. Chef Vargo was also selected as the People's Choice winner in the 2013 inaugural 30A Throwdown competition and Critics Choice winner in the 2014 competition.


Please visit http://hiltonsandestinbeach.com for more information.

Mr. Vargo can be contacted at 850-267-9500 or dvargo@hiltonsandestinbeach.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.