Editorial Board   Guest Author

Mr. Baudart

Emanuel Baudart

Global Chief Customer Officer, Accor Hotels

Emanuel Baudart has 15 years professional experience in key positions in Marketing, Sales, e-commerce, Loyalty programs, CRM and Distribution, in an international Hospitality and Services Group. He is experienced in international leadership positions and cross-functional management projects. He has been responsible for strategic business plans, annual budget planning, pricing, channel management & distribution strategies, international sales, marketing, e.commerce, social networks, media and advertising strategies. Mr. Baudart started his AccorHotels career in charge of roll-out programs for AccorHotels Central Reservation System and revenue management for worldwide operational units. In 2002, Mr. Baudart moved to Brazil to launch the call center operations for the South American AccorHotels organization. In 2005, he took over the position of distribution director for Brazil, overseeing Call Centers, Distribution, Sales & Loyalty. In 2009, he became Senior Vice President of Sales, Marketing, Distribution & Loyalty for the South American region for AccorHotels. Since November 2014, Mr. Baudart has been the Chief Customer Officer at the AccorHotels Headquarters in Paris. In this position, he is responsible for the Customer Centric transformation of the group for 4,100 hotels and 240,000 employees. Mr. Baudart holds a master's degree from INSEAD. He has also completed the Strategic Marketing Management Executive Program at Stanford University. Mr. Baudart speaks four languages including English, French, Portuguese and Spanish. His expertise in building brand loyalty and e-commerce programs has been paramount in propelling AccorHotels forward, enabling smooth transitions as more brands and products join the AccorHotels family.

Please visit http://www.accor.com for more information.

Mr. Baudart can be contacted at 33145388600 or emanuel.baudart@accor.com

Coming up in July 2020...

Hotel Spa: Back to Nature

As the Wellness Industry continues to expand, hotel spas are also diversifying, placing a greater emphasis on overall well-being. For some spas, this means providing clients with all-inclusive packages that include fitness classes, healthy dining, and offsite leisure activities, in addition to their core services. For example, spas near ski resorts are offering packages that include lift passes, pre-ski yoga sessions, after-ski dinners and spa treatments. Other spas are offering packages that include massages, saunas, mineral baths, hot springs, and recreational hiking and snowmobile activities. These kinds of spa offerings are also part of a "Back to Nature" movement that encourages guests to get out and experience the healing qualities of nature. One such therapy is the Japanese practice known as "forest bathing" which has become popular with spas that are near wooded areas. This practice relies on the ancient power of a forest for promoting a sense of health and well-being. Other spas are incorporating precious metals and stones into their health and beauty treatments - such as silver, gold, pearls and amber. Silver ion baths relax the body and mind, reduce fatigue, and restore energy balance. Gold keeps skin radiant and can even treat various skin diseases and infections, due to its antibacterial qualities. Amber is used to calm the nervous system and to relieve stress. Other natural products and therapies that are increasingly in demand include sound therapy, cryotherapy, infra-red saunas, and even CBD oil, which is being used in massages, facials and foot scrubs, providing a new form of stress relief. The July issue of the Hotel Business Review will document these trends and other new developments, and report on how some hotel spas are integrating them into their operations.