Editorial Board   Guest Author

Mr. Baudart

Emanuel Baudart

Global Chief Customer Officer, Accor Hotels

Emanuel Baudart has 15 years professional experience in key positions in Marketing, Sales, e-commerce, Loyalty programs, CRM and Distribution, in an international Hospitality and Services Group. He is experienced in international leadership positions and cross-functional management projects. He has been responsible for strategic business plans, annual budget planning, pricing, channel management & distribution strategies, international sales, marketing, e.commerce, social networks, media and advertising strategies. Mr. Baudart started his AccorHotels career in charge of roll-out programs for AccorHotels Central Reservation System and revenue management for worldwide operational units. In 2002, Mr. Baudart moved to Brazil to launch the call center operations for the South American AccorHotels organization. In 2005, he took over the position of distribution director for Brazil, overseeing Call Centers, Distribution, Sales & Loyalty. In 2009, he became Senior Vice President of Sales, Marketing, Distribution & Loyalty for the South American region for AccorHotels. Since November 2014, Mr. Baudart has been the Chief Customer Officer at the AccorHotels Headquarters in Paris. In this position, he is responsible for the Customer Centric transformation of the group for 4,100 hotels and 240,000 employees. Mr. Baudart holds a master's degree from INSEAD. He has also completed the Strategic Marketing Management Executive Program at Stanford University. Mr. Baudart speaks four languages including English, French, Portuguese and Spanish. His expertise in building brand loyalty and e-commerce programs has been paramount in propelling AccorHotels forward, enabling smooth transitions as more brands and products join the AccorHotels family.

Please visit http://www.accor.com for more information.

Mr. Baudart can be contacted at 33-1-453-886-00 or emanuel.baudart@accor.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.