Editorial Board   Guest Author

Mr. Weiler

Scott Weiler

Vice President of Marketing & Communications, Sonesta International Hotels Corporation

Scott Weiler joined Sonesta International Hotels Corporation in December, 2013 as Vice President of Marketing & Communications for Sonesta Hotels. He is responsible for managing brand development, advertising, ecommerce, Sonesta Travel Pass guest loyalty program, research and public relations for the company's growing collection of global brands with more than 60 properties in seven countries, including Royal Sonesta, Sonesta Hotels & Resorts, Sonesta ES Suites, Sonesta Posadas Del Inca, and Sonesta Cruise Collection, all focused on a corporate dedication to delivering a guest experience that provides more than just a place to stay. Mr. Weiler has more than 25 years of experience, and has been consistently focused on engaging customers through innovative and highly relevant marketing programs in the retail and travel industries. His marketing roots are in 1-to-1 marketing, and he has overseen more than 20 million customer and guest relationships over his career. Prior to joining Sonesta, Mr. Weiler was Senior Vice President of Marketing for Vantage Deluxe Travel, where he was responsible for marketing to past and prospective travelers, database and business intelligence and creative process and PR. He has also served as a strategic marketing consultant for Lindblad Expeditions where he evaluated the marketing model and developed specific growth opportunities. His extensive marketing career also includes senior leadership roles with Eddie Bauer, Spiegel, Bluestem Brands and Target. He is a founding member of the Marketing Leadership Council and an active member of the American Marketing Association. Mr. Weiler graduated from the University of Illinois with a Bachelor's degree in Economics and Psychology.

Please visit http://www.sonesta.com for more information.

Mr. Weiler can be contacted at 617-421-5400 or sweiler@sonesta.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.