Editorial Board   Guest Author

Mr. Weiler

Scott Weiler

Vice President of Marketing & Communications, Sonesta International Hotels Corporation

Scott Weiler joined Sonesta International Hotels Corporation in December, 2013 as Vice President of Marketing & Communications for Sonesta Hotels. He is responsible for managing brand development, advertising, ecommerce, Sonesta Travel Pass guest loyalty program, research and public relations for the company's growing collection of global brands with more than 60 properties in seven countries, including Royal Sonesta, Sonesta Hotels & Resorts, Sonesta ES Suites, Sonesta Posadas Del Inca, and Sonesta Cruise Collection, all focused on a corporate dedication to delivering a guest experience that provides more than just a place to stay. Mr. Weiler has more than 25 years of experience, and has been consistently focused on engaging customers through innovative and highly relevant marketing programs in the retail and travel industries. His marketing roots are in 1-to-1 marketing, and he has overseen more than 20 million customer and guest relationships over his career. Prior to joining Sonesta, Mr. Weiler was Senior Vice President of Marketing for Vantage Deluxe Travel, where he was responsible for marketing to past and prospective travelers, database and business intelligence and creative process and PR. He has also served as a strategic marketing consultant for Lindblad Expeditions where he evaluated the marketing model and developed specific growth opportunities. His extensive marketing career also includes senior leadership roles with Eddie Bauer, Spiegel, Bluestem Brands and Target. He is a founding member of the Marketing Leadership Council and an active member of the American Marketing Association. Mr. Weiler graduated from the University of Illinois with a Bachelor's degree in Economics and Psychology.

Please visit http://www.sonesta.com for more information.

Mr. Weiler can be contacted at 617-421-5400 or sweiler@sonesta.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.