Editorial Board   Guest Author

Mr. Weiler

Scott Weiler

Vice President of Marketing & Communications, Sonesta International Hotels Corporation

Scott Weiler joined Sonesta International Hotels Corporation in December, 2013 as Vice President of Marketing & Communications for Sonesta Hotels. He is responsible for managing brand development, advertising, ecommerce, Sonesta Travel Pass guest loyalty program, research and public relations for the company's growing collection of global brands with more than 60 properties in seven countries, including Royal Sonesta, Sonesta Hotels & Resorts, Sonesta ES Suites, Sonesta Posadas Del Inca, and Sonesta Cruise Collection, all focused on a corporate dedication to delivering a guest experience that provides more than just a place to stay. Mr. Weiler has more than 25 years of experience, and has been consistently focused on engaging customers through innovative and highly relevant marketing programs in the retail and travel industries. His marketing roots are in 1-to-1 marketing, and he has overseen more than 20 million customer and guest relationships over his career. Prior to joining Sonesta, Mr. Weiler was Senior Vice President of Marketing for Vantage Deluxe Travel, where he was responsible for marketing to past and prospective travelers, database and business intelligence and creative process and PR. He has also served as a strategic marketing consultant for Lindblad Expeditions where he evaluated the marketing model and developed specific growth opportunities. His extensive marketing career also includes senior leadership roles with Eddie Bauer, Spiegel, Bluestem Brands and Target. He is a founding member of the Marketing Leadership Council and an active member of the American Marketing Association. Mr. Weiler graduated from the University of Illinois with a Bachelor's degree in Economics and Psychology.

Please visit http://www.sonesta.com for more information.

Mr. Weiler can be contacted at 617-421-5400 or sweiler@sonesta.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.