Editorial Board   Guest Author

Mr. Smith

Sam Smith

Chief Executive Officer, Network Events, Inc.

Sam Smith is a graduate of James Madison University, where he received a BA in communications with a concentration in radio, television and film. Since then, Mr. Smith has been a leading sales executive in the exposition industry since 1982.

Currently, Mr. Smith is the co-founder, President, and CEO of Network Events, a health and wellness event development, marketing, sales, and management firm. He is responsible for developing and overseeing event partnerships with television stations and professional sports teams in markets throughout the United States.

Prior to co-founding Network Events, Inc. in 1999, Mr. Smith was Vice President and Operating Officer for PGI Expositions based out of Arlington, VA. In his role at PGI, Mr. Smith's primary responsibilities included business and event development, and the direction of exhibit sales efforts for PGI's owned and managed expos.

Mr. Smith has been credited with recruiting, training, managing, and motivating some of the most productive exhibit space sales teams in the highly competitive information technology sector. He is a dynamic presenter and has been a highly rated speaker at major industry events including the Society of Independent Show Organizers (SISO), American Society of Association Executives (ASAE), Professional Convention Management Association (PCMA), and International Association of Exhibitions and Events (IAEE).

Additionally, Mr. Smith has presented his full day "Exhibit Sales Boot Camp" and provided sales and marketing consulting to top association and private exposition management organizations including Advanstar Communications, Diversified Business Communications, National Association of Broadcasters, Penton Media and the Minneapolis Star.

Please visit http://www.networkevents.tv for more information.

Mr. Smith can be contacted at +1 703-378-5315 or ssmith@networkevents.tv

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.