Editorial Board   Guest Author

Mr. Smith

Sam Smith

Chief Executive Officer, Network Events, Inc.

Sam Smith is a graduate of James Madison University, where he received a BA in communications with a concentration in radio, television and film. Since then, Mr. Smith has been a leading sales executive in the exposition industry since 1982. Currently, Mr. Smith is the co-founder, President, and CEO of Network Events, a health and wellness event development, marketing, sales, and management firm. He is responsible for developing and overseeing event partnerships with television stations and professional sports teams in markets throughout the United States. Prior to co-founding Network Events, Inc. in 1999, Mr. Smith was Vice President and Operating Officer for PGI Expositions based out of Arlington, VA. In his role at PGI, Mr. Smith's primary responsibilities included business and event development, and the direction of exhibit sales efforts for PGI's owned and managed expos. Mr. Smith has been credited with recruiting, training, managing, and motivating some of the most productive exhibit space sales teams in the highly competitive information technology sector. He is a dynamic presenter and has been a highly rated speaker at major industry events including the Society of Independent Show Organizers (SISO), American Society of Association Executives (ASAE), Professional Convention Management Association (PCMA), and International Association of Exhibitions and Events (IAEE). Additionally, Mr. Smith has presented his full day “Exhibit Sales Boot Camp” and provided sales and marketing consulting to top association and private exposition management organizations including Advanstar Communications, Diversified Business Communications, National Association of Broadcasters, Penton Media and the Minneapolis Star.

Please visit http://www.networkevents.tv for more information.

Mr. Smith can be contacted at 703-378-5315 or ssmith@networkevents.tv

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.