Editorial Board   Guest Author

Mr. Langston

Andy Langston

North America Enterprise Account Manager, Aptilo Networks

Andy Langston as North America Enterprise Account Manager works across North America to bring Aptilo's extensive experience in Wi-Fi service management to enterprise customers. As evidenced by his numerous years of work in the engineering field, Mr. Langston has always shown a passion for understanding technologies and for helping companies find innovative solutions to their specific needs. Mr. Langston has been in the wireless networking industry for more than 10 years, working for multinational corporations in account management and business development. His background in the enterprise WLAN space includes more than six years with Samsung and Motorola. Mr. Langston's experience includes working with Fortune 100 companies, and spearheading channel development, marketing, and new business launches. He has earned several higher education degrees. He holds a degree in mechanical engineering from Auburn University. He also earned an MBA from the University of North Carolina at Chapel Hill. Aptilo Networks is a leading provider of carrier-class systems to manage data services with advanced functions for authentication, policy control and charging. Aptilo Service Management Platform™ (SMP) has become synonymous with Wi-Fi service management and Wi-Fi offload in large-scale deployments with 100+ operators in more than 75 countries, and is a critical component of Wi-Fi calling and IoT. Please visit http://www.aptilo.com for more information.

Mr. Langston can be contacted at 972-767-6901 or andy.langston@aptilo.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.