Editorial Board   Guest Author

Mr. Langston

Andy Langston

North America Enterprise Account Manager, Aptilo Networks

Andy Langston as North America Enterprise Account Manager works across North America to bring Aptilo's extensive experience in Wi-Fi service management to enterprise customers.

As evidenced by his numerous years of work in the engineering field, Mr. Langston has always shown a passion for understanding technologies and for helping companies find innovative solutions to their specific needs.

Mr. Langston has been in the wireless networking industry for more than 10 years, working for multinational corporations in account management and business development. His background in the enterprise WLAN space includes more than six years with Samsung and Motorola.

Mr. Langston's experience includes working with Fortune 100 companies, and spearheading channel development, marketing, and new business launches. He has earned several higher education degrees. He holds a degree in mechanical engineering from Auburn University. He also earned an MBA from the University of North Carolina at Chapel Hill.

Aptilo Networks is a leading provider of carrier-class systems to manage data services with advanced functions for authentication, policy control and charging. Aptilo Service Management Platform™ (SMP) has become synonymous with Wi-Fi service management and Wi-Fi offload in large-scale deployments with 100+ operators in more than 75 countries, and is a critical component of Wi-Fi calling and IoT.

Please visit http://www.aptilo.com for more information.

Mr. Langston can be contacted at +1 972-767-6901 or andy.langston@aptilo.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.