Editorial Board   Guest Author

Ms. Stone

Heather Stone

Global Executive Vice President, CSI Enterprises

In 1989, Heather Stone co-founded CSI Enterprises, a highly-acclaimed and award-winning company in the 'FinTech' space, providing innovative payment solutions to some of the world's most iconic brands. As Global Executive Vice President Heather has been a driving force in developing corporate payment solutions within the company's Electronic Accounts Payable, Mobile, Travel, P-card, fuel card and globalVCard® divisions that serve specific market needs in many verticals including manufacturing, construction, energy, hospitality, healthcare, media, sports and entertainment. Ms. Stone has led the company's growth within the hospitality industry, where the majority of the top hospitality management companies rely on globalVCard® to process their payment transactions. CSI globalVCard offers dual issuing capabilities with international partner PPS and is also a member of ACTE and GBTA. Corporate purchasing solutions reduce costs and increase profits in all areas of B2B payments, including accounts payable, business travel spending, and fuel purchases. Driven to succeed throughout her 20+ year career, Heather consistently holds herself and her company to the highest of standards, and is the primary driver behind CSI Enterprise's legendary customer service. Her innate ability to listen, adapt to, and create solutions has earned her the reputation as a trusted advisor to many Fortune 1000 corporate executives. Heather's drive to succeed extends far beyond the office. She is a passionate as a role model for women in business, and is involved in several women's business organizations including National Association of Professional Women, where she was named Professional Woman of the Year in 2013 and Women in Leadership recognition 2015 and again in 2016. In addition, she is a competitive marathon runner and vehement supporter of many local and national charities benefitting children in need, including: The Power2Change Foundation (CSI Enterprise's corporate foundation), Tiger Woods Foundation, George Gervin Youth Center, and St. Jude Children's Hospital. Heather Stone is an Alumni of Pepperdine University, where she studied business and journalism.

Please visit https://www.csiglobalvcard.com/ for more information.

Ms. Stone can be contacted at 239-595-0977 or cperry@csiglobalvcard.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.