Editorial Board   Guest Author

Ms. Stone

Heather Stone

Global Executive Vice President, CSI Enterprises

In 1989, Heather Stone co-founded CSI Enterprises, a highly-acclaimed and award-winning company in the 'FinTech' space, providing innovative payment solutions to some of the world's most iconic brands. As Global Executive Vice President Heather has been a driving force in developing corporate payment solutions within the company's Electronic Accounts Payable, Mobile, Travel, P-card, fuel card and globalVCard® divisions that serve specific market needs in many verticals including manufacturing, construction, energy, hospitality, healthcare, media, sports and entertainment. Ms. Stone has led the company's growth within the hospitality industry, where the majority of the top hospitality management companies rely on globalVCard® to process their payment transactions. CSI globalVCard offers dual issuing capabilities with international partner PPS and is also a member of ACTE and GBTA. Corporate purchasing solutions reduce costs and increase profits in all areas of B2B payments, including accounts payable, business travel spending, and fuel purchases. Driven to succeed throughout her 20+ year career, Heather consistently holds herself and her company to the highest of standards, and is the primary driver behind CSI Enterprise's legendary customer service. Her innate ability to listen, adapt to, and create solutions has earned her the reputation as a trusted advisor to many Fortune 1000 corporate executives. Heather's drive to succeed extends far beyond the office. She is a passionate as a role model for women in business, and is involved in several women's business organizations including National Association of Professional Women, where she was named Professional Woman of the Year in 2013 and Women in Leadership recognition 2015 and again in 2016. In addition, she is a competitive marathon runner and vehement supporter of many local and national charities benefitting children in need, including: The Power2Change Foundation (CSI Enterprise's corporate foundation), Tiger Woods Foundation, George Gervin Youth Center, and St. Jude Children's Hospital. Heather Stone is an Alumni of Pepperdine University, where she studied business and journalism.

Please visit https://www.csiglobalvcard.com/ for more information.

Ms. Stone can be contacted at 239-595-0977 or cperry@csiglobalvcard.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.