Editorial Board   Guest Author

Ms. Orlando

Dana Orlando

General Manager, Hotel Ivy

Dana Orlando, a hospitality professional with over 19 years of hotel experience, is the current General Manager at Hotel Ivy in Minneapolis, a historic and award-winning property. With an extensive career in the hospitality industry, Michigan native Dana Orlando joins the Hotel Ivy team from previous executive roles at hotels including Director of Sales Group and Catering at The Ritz-Carlton in Philadelphia, Pennsylvania and Hotel Manager at the Waldorf Astoria in Park City, Utah, where she started as the Director of Sales and Marketing. Ms. Orlando has a successful record of applying a strategic perspective and proven expertise to develop, implement, and drive execution of initiatives that maximize operational effectiveness and profitability. A passion for building highly successful teams driving KPI growth as well as adapting to and execution against new and evolving strategies. Ms. Orlando is spearheading the operation of the historic 136-room downtown Minneapolis property. Located next to the Convention Center and just steps away from key retail areas and downtown offices, Hotel Ivy is a destination of choice for those traveling to the Twin Cities. The iconic property, which features 136 rooms, 21 luxurious suites, and a full Day Spa, also incorporates the historic Ivy Tower, which was completed in 1930 and added to the National Register of Historic Places in 1986. Ms. Orlando has received numerous distinctions in her performance, including Circle of Excellence recipient for Director of Sales and Marketing of the Year with Hilton Luxury Brands in 2013, 2015 and 2016. Ms. Orlando and her team were awarded 2013 Most Improved RevPAR Growth for Hilton Luxury Brands. She received her Master of Business Administration from University of Utah, David Eccles School of Business in Salt Lake City, Utah.

Please visit http://www.thehotelivy.com for more information.

Ms. Orlando can be contacted at 612-746-4600 or dana.orlando@thehotelivy.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.