Editorial Board   Guest Author

Mr. Beriker

John Beriker

Executive Chef, The Mission Inn Hotel & Spa

John Beriker is the executive chef at The Mission Inn Hotel & Spa directing the food and beverage programs at each of the hotel's four restaurants including Duane's Prime Steaks and Seafood, The Mission Inn Restaurant, Las Campanas, and Bella Trattoria, as well as catering for banquets, weddings, meetings and events, and in-room dining for the 238-room boutique hotel. He aims to further enhance guests' dining experiences from preparation to plate, sourcing the most fresh and interesting ingredients and produce found at California farms. Each dish reflects elevated techniques, drawing upon practices developed over his 25 years of experience working for acclaimed restaurants and hotels around the world. Under the guidance of renowned chefs Wolfgang Puck and Jean-Marie Josselin, Mr. Beriker rose to success from humble beginnings as a line chef at a 5-star restaurant within a 260-room hotel in New Jersey to developing a well-recognized fusion of classical French and modern California cuisine. Mr. Beriker spent time at famed restaurants including Spago before owning and operating his own restaurants, Rustica in Beverly Hills and B Restaurant & Bar in Idaho. The seasoned chef has received critical acclaim while serving as executive chef at notable restaurants across the world, including “Best Restaurant of the Year” in Singapore by the Ministry of Tourism in addition to “Best New Chef of the Year” in Hamburg, Germany by the French Restaurant Guide Gault Millau. Following his international residency, Mr. Beriker joined The Inn at Rancho Santa Fe, where he penned “The Inn at Rancho Santa Fe Cookbook” featuring signature recipes celebrated at the boutique hotel. Since then, he managed the culinary program of the busiest and largest Hyatt Regency in Texas, an 800-room property.

Please visit http://www.missioninn.com for more information.

Mr. Beriker can be contacted at 951-784-0300 or john@beriker.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.