Editorial Board   Guest Author

Ms. Farley

Jill Farley

Director of Sales & Marketing, Kinzie Hotel

Jill Farley is the Director of Sales & Marketing at Kinzie Hotel located in the heart of Chicago's bustling River North neighborhood. The 215-room independent, which is named after Chicago's first citizen, John Kinzie, features a Chicago-centric identity and an art-forward, contemporary design. A native of the Chicago/NW Indiana area, Ms. Farley brings 10 plus years of hospitality experience to the Kinzie Hotel. Having begun in the hospitality industry as a server with the Four Seasons Chicago, Ms. Farley had an opportunity to continue with Four Seasons San Francisco in their catering department. As the foundation, the Four Seasons taught her the importance of guest experience and expectations. After three years with Four Seasons, Ms. Farley joined the Westin San Francisco team as catering manager and later, group sales manager. With a concentration in the Northern California market, her focus was on the technology, pharmaceutical, and finance segments. Working with top meeting professionals, she gained the knowledge and importance of relationships and negotiations. We all like to work with people we enjoy to be around. If it's fun, it's not work at all. After six years in San Francisco, it was time to come home to Chicago. Ms. Farley joined White Lodging management company in Chicago overseeing a campus of ten hotels. Managing five brands of both full and select service hotels, this is where she fine-tuned her business strategy while leading a team of ten to success. Now as Director of Sales & Marketing at the Kinzie Hotel, Ms. Farley is able to maximize her creative side. Not having the limitation of brand restrictions, she has the flexibility to offer guests endless opportunities and authentic Chicago experiences - reinforcing Kinzie's Chicago Starts Here mantra.

Please visit http://www.kinziehotel.com for more information.

Ms. Farley can be contacted at 312-395-9000 or info@kinziehotel.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.