Editorial Board   Guest Author

Ms. Farley

Jill Farley

Director of Sales & Marketing, Kinzie Hotel

Jill Farley is the Director of Sales & Marketing at Kinzie Hotel located in the heart of Chicago's bustling River North neighborhood. The 215-room independent, which is named after Chicago's first citizen, John Kinzie, features a Chicago-centric identity and an art-forward, contemporary design. A native of the Chicago/NW Indiana area, Ms. Farley brings 10 plus years of hospitality experience to the Kinzie Hotel. Having begun in the hospitality industry as a server with the Four Seasons Chicago, Ms. Farley had an opportunity to continue with Four Seasons San Francisco in their catering department. As the foundation, the Four Seasons taught her the importance of guest experience and expectations. After three years with Four Seasons, Ms. Farley joined the Westin San Francisco team as catering manager and later, group sales manager. With a concentration in the Northern California market, her focus was on the technology, pharmaceutical, and finance segments. Working with top meeting professionals, she gained the knowledge and importance of relationships and negotiations. We all like to work with people we enjoy to be around. If it's fun, it's not work at all. After six years in San Francisco, it was time to come home to Chicago. Ms. Farley joined White Lodging management company in Chicago overseeing a campus of ten hotels. Managing five brands of both full and select service hotels, this is where she fine-tuned her business strategy while leading a team of ten to success. Now as Director of Sales & Marketing at the Kinzie Hotel, Ms. Farley is able to maximize her creative side. Not having the limitation of brand restrictions, she has the flexibility to offer guests endless opportunities and authentic Chicago experiences - reinforcing Kinzie's Chicago Starts Here mantra.

Please visit http://www.kinziehotel.com for more information.

Ms. Farley can be contacted at 312-395-9000 or info@kinziehotel.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.