Editorial Board   

Mr. Hollis

Scott D. Hollis

Senior Vice President, Avendra, LLC

Scott D. Hollis is Senior Vice President, Strategic Contracting for Avendra. Mr. Hollis' responsibilities include overseeing the strategic contracting segment of Avendra. The Strategic Contracting group is responsible for contracting goods and services totaling more than $3 billion dollars in annual spend and over 900 supplier contracts. Mr. Hollis joined Marriott International in 1985 and held various purchasing positions within the procurement organizations that led to the formation of The Marketplace by Marriott, a predecessor to Avendra. Prior to joining Marriott, he was Director of Sales and Marketing for the Schluderberg-Kurdle Company of Baltimore, MD, overseeing sales, marketing and procurement of all raw materials. Mr. Hollis is a graduate of Ohio State University with a bachelor's degree in agriculture. He did his postgraduate work at Johns Hopkins University, earning a master's degree in business administrative science.

Mr. Hollis can be contacted at 301-825-0027 or scott.hollis@avendra.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.