Editorial Board   

Ms. Mackman

Mia A. Mackman

President & Owner, Mackman ES

Mia Mackman, is the Principal and Founder of Mackman ES, a future-driven industry consultancy and Managing Director of Spa and Wellness Consulting in partnership with HVS. Mia leads the spa and wellness aspects of HVS consulting engagements, encompassing market and feasibility studies, strategic planning, valuation, and forecasting.

With over 23 years of industry experience, moving from operations to consulting in 2001. Ms. Mackman has predicted some of the leading shifts in the transition of the spa and wellness market since 2004. Known for her agility, leadership, and intuitive insight, she works with Fortune 500 companies, private clients, industry groups, and global networks. She is recognized for her unique ability to predict and identify future value propositions and how to navigate, adapt, and excel in a fast-changing market.

Based in Sedona, Arizona, Ms. Mackman is the founder and president of the Arizona Spa & Wellness Association. She is an Official Visiting Judge at the World Spa & Wellness Awards. These awards are one of the leading honors in the industry. They acknowledge the excellence of care, service, and standards, aiming to inspire spas around the world, and serving to raise global industry standards. She serves as a Global Wellness Day U.S.A. Ambassador and helps spread a global wellness message that has touched over 100 countries at more than 4,000 different locations.

Ms. Mackman contributes as an industry expert to international magazines, news organizations, business reports, and private club publications. She also participates in world academic studies, wellness tourism research and is a member of the Hotel Business Review Editorial Board for HotelExecutive. In her spare time, she enjoys riding her bike, hiking through the red rocks in Sedona and spending time with her two sons. She enjoys art, cooking, reading, travel and learning new things.

Please visit https://mackmanES.com for more information.

Ms. Mackman can be contacted at 928-284-8503 or mia@mackmanES.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.