Editorial Board   

Ms. Mackman

Mia A. Mackman

President & Owner, Mackman ES

Mia Mackman, is the Principal and Founder of Mackman ES, a future-driven industry consultancy and Managing Director of Spa and Wellness Consulting in partnership with HVS. Mia leads the spa and wellness aspects of HVS consulting engagements, encompassing market and feasibility studies, strategic planning, valuation, and forecasting.

With over 23 years of industry experience, moving from operations to consulting in 2001. Ms. Mackman has predicted some of the leading shifts in the transition of the spa and wellness market since 2004. Known for her agility, leadership, and intuitive insight, she works with Fortune 500 companies, private clients, industry groups, and global networks. She is recognized for her unique ability to predict and identify future value propositions and how to navigate, adapt, and excel in a fast-changing market.

Based in Sedona, Arizona, Ms. Mackman is the founder and president of the Arizona Spa & Wellness Association. She is an Official Visiting Judge at the World Spa & Wellness Awards. These awards are one of the leading honors in the industry. They acknowledge the excellence of care, service, and standards, aiming to inspire spas around the world, and serving to raise global industry standards. She serves as a Global Wellness Day U.S.A. Ambassador and helps spread a global wellness message that has touched over 100 countries at more than 4,000 different locations.

Ms. Mackman contributes as an industry expert to international magazines, news organizations, business reports, and private club publications. She also participates in world academic studies, wellness tourism research and is a member of the Hotel Business Review Editorial Board for HotelExecutive. In her spare time, she enjoys riding her bike, hiking through the red rocks in Sedona and spending time with her two sons. She enjoys art, cooking, reading, travel and learning new things.

Please visit https://mackmanES.com for more information.

Ms. Mackman can be contacted at 928-284-8503 or mia@mackmanES.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.