Editorial Board   

Ms. Mackman

Mia A. Mackman

President & Owner, Mackman ES

Mia Mackman, is the Principal and Founder of Mackman ES, a future-driven industry consultancy and Managing Director of Spa and Wellness Consulting in partnership with HVS. Mia leads the spa and wellness aspects of HVS consulting engagements, encompassing market and feasibility studies, strategic planning, valuation, and forecasting.

With over 23 years of industry experience, moving from operations to consulting in 2001. Ms. Mackman has predicted some of the leading shifts in the transition of the spa and wellness market since 2004. Known for her agility, leadership, and intuitive insight, she works with Fortune 500 companies, private clients, industry groups, and global networks. She is recognized for her unique ability to predict and identify future value propositions and how to navigate, adapt, and excel in a fast-changing market.

Based in Sedona, Arizona, Ms. Mackman is the founder and president of the Arizona Spa & Wellness Association. She is an Official Visiting Judge at the World Spa & Wellness Awards. These awards are one of the leading honors in the industry. They acknowledge the excellence of care, service, and standards, aiming to inspire spas around the world, and serving to raise global industry standards. She serves as a Global Wellness Day U.S.A. Ambassador and helps spread a global wellness message that has touched over 100 countries at more than 4,000 different locations.

Ms. Mackman contributes as an industry expert to international magazines, news organizations, business reports, and private club publications. She also participates in world academic studies, wellness tourism research and is a member of the Hotel Business Review Editorial Board for HotelExecutive. In her spare time, she enjoys riding her bike, hiking through the red rocks in Sedona and spending time with her two sons. She enjoys art, cooking, reading, travel and learning new things.

Please visit https://mackmanES.com for more information.

Ms. Mackman can be contacted at 928-284-8503 or mia@mackmanES.com

Coming up in July 2018...

Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.