Editorial Board   

Ms. Ellis

Maricha Ellis

VP of Marketing & Sales Operations, Stericycle Environmental Solutions

Maricha Ellis is the Vice President of Marketing and Sales Operations of Stericycle Environmental Solutions, a leading provider of environmental and regulated waste management solutions. In this role, Ms. Ellis directs the development of Stericycle Environmental Solutions product/service strategies, tactics and revenue. She provides leadership, direction and management of marketing personnel, including new business development and product management, vertical marketing, digital strategy, brand and marketing communications, public relations and events. Her responsibilities also include developing and implementing strategic marketing plans, marketing metrics and data analysis to support and drive the business. Additionally, she monitors the market and regulatory environment to identify trends, shifts and opportunities; directs internal communication to incite growth activities and directs external communication through various channels/mediums to gain positive awareness impact. Ms. Ellis brings over 15 years of global strategy, product management and marketing experience. She leverages a broad technical, commercial and business background. Prior to joining Stericycle, Ms. Ellis consulted and held leadership positions as Director of Americas Marketing for Honeywell, Director of Market and Channel Programs and Business Manager for Belden and Product Management and Sales Roles for Rexnord Industries. Ms. Ellis has had significant experience in product management including driving new product commercialization processes and comprehensive voice of customer programs. Her background also includes improvements in sales forecasting and operations, strategy planning and deployment, branding, and P&L management. During her career, she has served in various roles, such as Manufacturing Engineer, Product Design Engineer, Account Manager, Product Manager, Director of Marketing, and Americas Marketing Director. Stericycle Environmental Solutions delivers a comprehensive portfolio of environmentally responsible, flexible and cost-effective offerings to help hospitality customers with any hazardous waste management needs. Stericycle Environmental Solutions combines its proven experience with customized solutions to meet the unique needs of each hotel property.

Please visit http://www.stericycleenvironmental.com/ for more information.

Ms. Ellis can be contacted at 844-836-0848 or mellis@stericycleenvironmental.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.