Editorial Board   

Ms. Ellis

Maricha Ellis

VP of Marketing & Sales Operations, Stericycle Environmental Solutions

Maricha Ellis is the Vice President of Marketing and Sales Operations of Stericycle Environmental Solutions, a leading provider of environmental and regulated waste management solutions. In this role, Ms. Ellis directs the development of Stericycle Environmental Solutions product/service strategies, tactics and revenue. She provides leadership, direction and management of marketing personnel, including new business development and product management, vertical marketing, digital strategy, brand and marketing communications, public relations and events. Her responsibilities also include developing and implementing strategic marketing plans, marketing metrics and data analysis to support and drive the business. Additionally, she monitors the market and regulatory environment to identify trends, shifts and opportunities; directs internal communication to incite growth activities and directs external communication through various channels/mediums to gain positive awareness impact. Ms. Ellis brings over 15 years of global strategy, product management and marketing experience. She leverages a broad technical, commercial and business background. Prior to joining Stericycle, Ms. Ellis consulted and held leadership positions as Director of Americas Marketing for Honeywell, Director of Market and Channel Programs and Business Manager for Belden and Product Management and Sales Roles for Rexnord Industries. Ms. Ellis has had significant experience in product management including driving new product commercialization processes and comprehensive voice of customer programs. Her background also includes improvements in sales forecasting and operations, strategy planning and deployment, branding, and P&L management. During her career, she has served in various roles, such as Manufacturing Engineer, Product Design Engineer, Account Manager, Product Manager, Director of Marketing, and Americas Marketing Director. Stericycle Environmental Solutions delivers a comprehensive portfolio of environmentally responsible, flexible and cost-effective offerings to help hospitality customers with any hazardous waste management needs. Stericycle Environmental Solutions combines its proven experience with customized solutions to meet the unique needs of each hotel property.

Please visit http://www.stericycleenvironmental.com/ for more information.

Ms. Ellis can be contacted at 844-836-0848 or mellis@stericycleenvironmental.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.