Editorial Board   Guest Author

Mr. Lewis-Purcell

Jason Lewis-Purcell

Vice President, GDS, SiteMinder

From the renowned Brown's Hotel and The Lancaster in London, to the Millennium Hotels and Resorts chain, Jason Lewis-Purcell has served as a director of sales and marketing at some of the world's leading properties to gain an intimate understanding of a hotelier's true needs and challenges.

Indeed, Mr. Lewis-Purcell's humble beginnings in the world of hospitality started at the age of 11, helping his family to clean and upkeep their bed and breakfast. It is Mr. Lewis-Purcell's long professional career in hospitality that has forged his success at travel technology disrupters since 2010, including TravelClick and the hotel industry's leading cloud platform, SiteMinder, where he initially led sales and marketing for the company's booming EMEA region.

Under Mr. Lewis-Purcell's leadership, SiteMinder secured some of Europe's most prominent and respected hotels, including GCH Hotel Group; Macdonald Hotels & Resorts and Malmaison in the UK; Derag Livinghotels in Germany; and Silken Hotels, Rusticae and Sercotel in Spain where the company continues to dominate in the hotel technology arena.

Today Mr. Lewis-Purcell heads up SiteMinder's global GDS business and, with the mantra of bringing the GDS into the modern, digital world, is responsible for orchestrating a business that uniquely brings cloud-based technology together with legacy systems to provide hotels an incomparable total distribution platform.

GDS by SiteMinder gained its own chain code ('GD') in mid-2016 and, over the 12 months that followed, more than tripled in hotel customer users to power nearly 200,000 reservations worth over $60 million in hotel revenue.

Please visit https://www.siteminder.com for more information.

Mr. Lewis-Purcell can be contacted at +44 020-3151-0730 or jason.lewis-purcell@siteminder.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.