Editorial Board   Guest Author

Mr. Gallagher

Bram Gallagher

Economist, CBRE Hotels' Americas Research

Bram Gallagher is an Economist for CBRE Hotels' Americas Research, the Americas research arm of the world's largest commercial real estate firm. He maintains performance forecasting models for 60 major U.S. hotel markets, performs consulting work for a destination marketing organization, creates tools for hotel developers, and examines the effects natural disasters have on hotel occupancy.  His background in statistical modeling and understanding of how markets operate have allowed him to reveal powerful, new insight into the future of the lodging industry.

After earning his PhD in Economics with a focus in Econometrics from the University of Georgia in 2011, Mr. Gallagher worked as a professor at Middle Tennessee State University and Berry College. Taking his expertise in microeconomic and econometric theory with him, he left the academy for a research position in the lodging industry in 2015 to better learn how economics is practiced.

His research interests are in analyzing hotel performance data combined with local and national economic data to produce actionable intelligence for the hotel manager, investor and developer. He believes that reducing and characterizing uncertainty around future outcomes spurs present decisions.

Mr. Gallagher has presented his findings on occupancy taxes to AAHOA, a paper on natural occupancy and rental adjustment at the conference of the American Real Estate Society, and thoughts on novel forecasting methods to his colleagues. He has had his research published in several CBRE reports, as well as in Hotel News Now. He has also published a generalization of the Arrow-Lind Theorem in the Journal of Natural Resources Policy Research.

Please visit http://www.cbre.com for more information.

Mr. Gallagher can be contacted at +1 404-812-5189 or bram.gallagher@cbre.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.