Editorial Board   Guest Author

Mr. Gallagher

Bram Gallagher

Economist, CBRE Hotels' Americas Research

Bram Gallagher is an Economist for CBRE Hotels' Americas Research, the Americas research arm of the world's largest commercial real estate firm. He maintains performance forecasting models for 60 major U.S. hotel markets, performs consulting work for a destination marketing organization, creates tools for hotel developers, and examines the effects natural disasters have on hotel occupancy. His background in statistical modeling and understanding of how markets operate have allowed him to reveal powerful, new insight into the future of the lodging industry. After earning his PhD in Economics with a focus in Econometrics from the University of Georgia in 2011, Mr. Gallagher worked as a professor at Middle Tennessee State University and Berry College. Taking his expertise in microeconomic and econometric theory with him, he left the academy for a research position in the lodging industry in 2015 to better learn how economics is practiced. His research interests are in analyzing hotel performance data combined with local and national economic data to produce actionable intelligence for the hotel manager, investor and developer. He believes that reducing and characterizing uncertainty around future outcomes spurs present decisions. Mr. Gallagher has presented his findings on occupancy taxes to AAHOA, a paper on natural occupancy and rental adjustment at the conference of the American Real Estate Society, and thoughts on novel forecasting methods to his colleagues. He has had his research published in several CBRE reports, as well as in Hotel News Now. He has also published a generalization of the Arrow-Lind Theorem in the Journal of Natural Resources Policy Research. Please visit http://www.cbre.com for more information.

Mr. Gallagher can be contacted at 404-812-5189 or bram.gallagher@cbre.com

Coming up in July 2018...

Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.