Editorial Board   Guest Author

Ms. Vereb

Francesca Vereb

Senior Director of Product Marketing for Hospitality Cloud, Cvent

Francesca Vereb is the Sr. Director of Product Marketing for the Hospitality Cloud at Cvent, the global meeting, event, and travel technology provider for meeting and event professionals. She is a strategic and data-driven product and marketing expert with an entrepreneurial streak and a passion for the convergence of strategy and execution excellence.

Ms. Vereb thrives while working across business units and at all levels of an organization to develop and grow B2B and B2C concepts and strategies, while translating them into actionable tactics that amplify awareness and yield sustainable growth. In her Sr. Director of Product Marketing role at Cvent, she leads an international team that is responsible for evolving and executing the go-to-market strategy for Hospitality Cloud products, including integrated solutions for group and transient hospitality audiences.

Ms. Vereb works closely with Cvent's technology and sales teams in areas such as value proposition development, demand generation tactics, and sales enablement strategies and content development, with a specialized focus on account-based marketing. She continues to drive high revenue growth in her position, while accessing market and competitor environments to expand market share.

Prior to Cvent, Ms. Vereb served as the Director of Strategic Marketing for Gannett and Director of Global Marketing for Hilton. She also tackled complex marketing initiatives in a tough turn-around situation at a luxury master-planned national developer during the housing crisis, and started her career in strategic ad agencies working in USA, Europe, and Africa where she led campaigns for brands like Red Bull, Cadbury, Intercontinental Hotels, and Pfizer.

Please visit http://www.cvent.com for more information.

Ms. Vereb can be contacted at 866-318-4358 or fvereb@cvent.com

Coming up in September 2020...

Hotel Group Meetings: Demand vs. Supply

It is a great time for hotel group meetings. It is expected that once again this sector will grow by 5-10% in 2020, partly due to the increasing value of in-person group meetings. Because people now spend so much time in front of their screens, face-to-face interactions have become a more treasured commodity in our modern world. Plus, the use of social media reinforces the value of engagement, discussion, conversation, and networking - all areas where group meetings shine. Despite this rosy outlook, there is a concern that demand for meetings far exceeds the supply of suitable venues and hotels. There are very few "big box" properties with 500-plus rooms and extensive conference facilities being built, and this shortage of inventory could pose a serious challenge for meeting planners. In addition to location concerns, the role of the meeting planner has also evolved significantly. Planners are no longer just meeting coordinators - they are de facto travel agents. Cultural interactions, local dining, experiential travel, and team-building activities are all now a part of their meeting mix. Plus, they have to cater to evolving tastes. Millennials are insisting on healthier venues and activities, and to meet their demands, hotels are making yoga breaks, fresh-pressed juices, plant-based diets, state-of-the-art gyms, and locally-sourced menus available. Millennials are also insisting that meeting venues practice Corporate Social Responsibility, which means upholding sustainable and ethical values; investment in the local community; health and well-being of employees; and general business practices that reflect being good citizens of the planet. Finally, there is a growing trend to merge meetings with other local events, such as music festivals, sporting events, and cultural attractions. The December Hotel Business Review will report on issues relevant to group meetings and will document what some hotels are doing to support this part of their operations.