Editorial Board   Guest Author

Ms. Vereb

Francesca Vereb

Senior Director of Product Marketing for Hospitality Cloud, Cvent

Francesca Vereb is the Sr. Director of Product Marketing for the Hospitality Cloud at Cvent, the global meeting, event, and travel technology provider for meeting and event professionals. She is a strategic and data-driven product and marketing expert with an entrepreneurial streak and a passion for the convergence of strategy and execution excellence.

Ms. Vereb thrives while working across business units and at all levels of an organization to develop and grow B2B and B2C concepts and strategies, while translating them into actionable tactics that amplify awareness and yield sustainable growth. In her Sr. Director of Product Marketing role at Cvent, she leads an international team that is responsible for evolving and executing the go-to-market strategy for Hospitality Cloud products, including integrated solutions for group and transient hospitality audiences.

Ms. Vereb works closely with Cvent's technology and sales teams in areas such as value proposition development, demand generation tactics, and sales enablement strategies and content development, with a specialized focus on account-based marketing. She continues to drive high revenue growth in her position, while accessing market and competitor environments to expand market share.

Prior to Cvent, Ms. Vereb served as the Director of Strategic Marketing for Gannett and Director of Global Marketing for Hilton. She also tackled complex marketing initiatives in a tough turn-around situation at a luxury master-planned national developer during the housing crisis, and started her career in strategic ad agencies working in USA, Europe, and Africa where she led campaigns for brands like Red Bull, Cadbury, Intercontinental Hotels, and Pfizer.

Please visit http://www.cvent.com for more information.

Ms. Vereb can be contacted at 866-318-4358 or fvereb@cvent.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.