Editorial Board   Guest Author

Ms. Vereb

Francesca Vereb

Senior Director of Product Marketing for Hospitality Cloud, Cvent

Francesca Vereb is the Sr. Director of Product Marketing for the Hospitality Cloud at Cvent, the global meeting, event, and travel technology provider for meeting and event professionals. She is a strategic and data-driven product and marketing expert with an entrepreneurial streak and a passion for the convergence of strategy and execution excellence.

Ms. Vereb thrives while working across business units and at all levels of an organization to develop and grow B2B and B2C concepts and strategies, while translating them into actionable tactics that amplify awareness and yield sustainable growth. In her Sr. Director of Product Marketing role at Cvent, she leads an international team that is responsible for evolving and executing the go-to-market strategy for Hospitality Cloud products, including integrated solutions for group and transient hospitality audiences.

Ms. Vereb works closely with Cvent's technology and sales teams in areas such as value proposition development, demand generation tactics, and sales enablement strategies and content development, with a specialized focus on account-based marketing. She continues to drive high revenue growth in her position, while accessing market and competitor environments to expand market share.

Prior to Cvent, Ms. Vereb served as the Director of Strategic Marketing for Gannett and Director of Global Marketing for Hilton. She also tackled complex marketing initiatives in a tough turn-around situation at a luxury master-planned national developer during the housing crisis, and started her career in strategic ad agencies working in USA, Europe, and Africa where she led campaigns for brands like Red Bull, Cadbury, Intercontinental Hotels, and Pfizer.

Please visit http://www.cvent.com for more information.

Ms. Vereb can be contacted at 866-318-4358 or fvereb@cvent.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.