Editorial Board   Guest Author

Mr. Bolf

Brian Bolf

VP of Revenue and Profit Optimization, Kokua Hospitality

As vice president of revenue and profit optimization, Brian Bolf is responsible for revenue management and e-Commerce at Kokua Hospitality. Mr. Bolf is a collaborative, trusted leader who is valued for his holistic and transparent approach to assisting properties reach their optimal performance levels. He works closely with the hotel executive teams, asset management groups, and owners to properly align customized efforts to reach a unified goal at each property. Through his twenty-five plus years of experience in the industry across a multitude of independent and branded hotels, he has specialized in process improvement and utilizing data analytics to creatively develop profit opportunities for the portfolio. Leading the charge of Kokua's recently developed revenue management platform, Mr. Bolf is focused on maintaining a true advantage above the competition. He employs a strategic approach to understanding market trends and customer behavior that is both progressive and insightful. Before joining Kokua Hospitality in 2007, Mr. Bolf worked with numerous hotel brands that included Hard Rock Hotels, Omni Hotels, Hilton Hotels Worldwide, and Preferred Hotels & Resorts. Prior to turning his focus to hotel revenue management, Mr. Bolf worked at Solo Cup Company as a senior global accountant, responsible for the financial reporting of six foreign entities, totaling to two billion in annual revenues. Mr. Bolf graduated from Loyola University Chicago with a bachelor of science degree in psychology and finance and holds an A.A.S. degree in marketing.

Please visit http://www.kokuahospitality.com for more information.

Mr. Bolf can be contacted at 312-644-4800 or brian.bolf@kokuahospitality.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.