Editorial Board   Guest Author

Mr. Bharucha

Jaavid Bharucha

Corporate Director of Revenue Management, Arbor Lodging Management

Jaavid Bharucha is the Corporate Director of Revenue Management for Arbor Lodging Management, a performance-focused and innovative hotel investment and management company based in Chicago. In this role with Arbor Lodging Management, Mr. Bharucha develops and executes revenue strategies for Arbor Lodging Management. With a management portfolio of 15 hotels with 1,759 guest rooms, Arbor Lodging Management provides a fresh, thoughtful, and curated approach to hospitality services that are metrics driven, value proven, and progressive to guests, associates, and owners.

Through his career of over 12 years in the industry with revenue management experience, Mr. Bharucha brings insight from his time at Radisson Lexington and Hotel Pennsylvania in New York and The Bricton Group and TPG Hospitality in the Chicagoland area to his current role at Arbor Lodging Management. Throughout each role held, Mr. Bharucha worked directly with on-property general managers and vice presidents or sales & marketing to generate forecasts, monitor the comp set, check for movement and rate variance, and assist in development of sales plan across the board. Mr. Bharucha has been with Arbor Lodging Management for over a year, working with the team through the recent transition from NVN to Arbor Lodging Management. Mr. Bharucha brings professional know-how and tangible results hi optimizing revenues by developing revenue maximization ideas and strategies, offering services to attractions in the area, and promoting the properties through various distribution channels.

Prior to his time in the hotel space, Mr. Bharucha held a market manager position at Priceline Inc. in Chicago. Mr. Bharucha earned his Bachelor of Science in Business Administration in Travel and Hospitality Management from Hawaii Pacific University.

Please visit http://www.arborlodging.com for more information.

Mr. Bharucha can be contacted at +1 312-854-0540 or jbharucha@arborlodging.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.