Editorial Board   Guest Author

Mr. Bharucha

Jaavid Bharucha

Corporate Director of Revenue Management, Arbor Lodging Management

Jaavid Bharucha is the Corporate Director of Revenue Management for Arbor Lodging Management, a performance-focused and innovative hotel investment and management company based in Chicago. In this role with Arbor Lodging Management, Mr. Bharucha develops and executes revenue strategies for Arbor Lodging Management. With a management portfolio of 15 hotels with 1,759 guest rooms, Arbor Lodging Management provides a fresh, thoughtful, and curated approach to hospitality services that are metrics driven, value proven, and progressive to guests, associates, and owners. Through his career of over 12 years in the industry with revenue management experience, Mr. Bharucha brings insight from his time at Radisson Lexington and Hotel Pennsylvania in New York and The Bricton Group and TPG Hospitality in the Chicagoland area to his current role at Arbor Lodging Management. Throughout each role held, Mr. Bharucha worked directly with on-property general managers and vice presidents or sales & marketing to generate forecasts, monitor the comp set, check for movement and rate variance, and assist in development of sales plan across the board. Mr. Bharucha has been with Arbor Lodging Management for over a year, working with the team through the recent transition from NVN to Arbor Lodging Management. Mr. Bharucha brings professional know-how and tangible results hi optimizing revenues by developing revenue maximization ideas and strategies, offering services to attractions in the area, and promoting the properties through various distribution channels. Prior to his time in the hotel space, Mr. Bharucha held a market manager position at Priceline Inc. in Chicago. Mr. Bharucha earned his Bachelor of Science in Business Administration in Travel and Hospitality Management from Hawaii Pacific University. Please visit http://www.arborlodging.com for more information.

Mr. Bharucha can be contacted at 312-854-0540 or jbharucha@arborlodging.com

Coming up in July 2018...

Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.