Editorial Board   Guest Author

Mr. Tamayo

Ivan Tamayo

Director of Sales & Marketing, Adelphi Hospitality Group

Ivan Tamayo is the Director of Sales & Marketing at the Adelphi Hospitality Group (AHG), a luxury hospitality development and management company located in Saratoga Springs, New York. In his role, Mr. Tamayo oversees AHG's two projects in Saratoga Springs, The Adelphi Hotel and its accompanying restaurant, modern American Steakhouse Salt & Char. Drawing on nearly 15 years of experience in the hospitality industry, Mr. Tamayo brings a wealth of sales and marketing knowledge to AHG. His hotel career started in Miami, where Mr. Tamayo served as Marketing Coordinator at Trump International Beach Resort. Mr. Tamayo subsequently worked for numerous luxury boutique hotels in Miami including the Mandarin Oriental, The Setai Hotel, Soho Beach House and The Betsy Hotel. Mr. Tamayo's next opportunity led him to New York City, where he landed a job at the QUIN as Director of Sales, and most recently served as the Regional Director of Leisure & Entertainment Sales at the Gansevoort Hotel Group where he played a pivotal role in increasing production into both its New York properties. Using his experience in segmenting and managing the Gansevoort Hotel Group's entertainment market, Mr. Tamayo works to globally establish The Adelphi Hotel Brand as a premier destination boutique resort. Locally, He serves to create a presence for the hotel in the Saratoga Springs community that commemorates the destination's rich history while participating in its ever-changing landscape. Mr. Tamayo is an instrumental team player to the AHG and helps to increase the hotel's visibility. With his vast experiences, he is a valuable asset to the company Please visit http://www.adelphi-hospitality.com for more information.

Mr. Tamayo can be contacted at 518-766-7100 or ivan.tamayo@adelphi-hospitality.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.