Editorial Board   Guest Author

Mr. Tamayo

Ivan Tamayo

Director of Sales & Marketing, Adelphi Hospitality Group

Ivan Tamayo is the Director of Sales & Marketing at the Adelphi Hospitality Group (AHG), a luxury hospitality development and management company located in Saratoga Springs, New York. In his role, Mr. Tamayo oversees AHG's two projects in Saratoga Springs, The Adelphi Hotel and its accompanying restaurant, modern American Steakhouse Salt & Char. Drawing on nearly 15 years of experience in the hospitality industry, Mr. Tamayo brings a wealth of sales and marketing knowledge to AHG. His hotel career started in Miami, where Mr. Tamayo served as Marketing Coordinator at Trump International Beach Resort. Mr. Tamayo subsequently worked for numerous luxury boutique hotels in Miami including the Mandarin Oriental, The Setai Hotel, Soho Beach House and The Betsy Hotel. Mr. Tamayo's next opportunity led him to New York City, where he landed a job at the QUIN as Director of Sales, and most recently served as the Regional Director of Leisure & Entertainment Sales at the Gansevoort Hotel Group where he played a pivotal role in increasing production into both its New York properties. Using his experience in segmenting and managing the Gansevoort Hotel Group's entertainment market, Mr. Tamayo works to globally establish The Adelphi Hotel Brand as a premier destination boutique resort. Locally, He serves to create a presence for the hotel in the Saratoga Springs community that commemorates the destination's rich history while participating in its ever-changing landscape. Mr. Tamayo is an instrumental team player to the AHG and helps to increase the hotel's visibility. With his vast experiences, he is a valuable asset to the company

Please visit http://www.adelphi-hospitality.com for more information.

Mr. Tamayo can be contacted at 518-766-7100 or ivan.tamayo@adelphi-hospitality.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.