Editorial Board   Guest Author

Mr. Tamayo

Ivan Tamayo

Director of Sales & Marketing, Adelphi Hospitality Group

Ivan Tamayo is the Director of Sales & Marketing at the Adelphi Hospitality Group (AHG), a luxury hospitality development and management company located in Saratoga Springs, New York. In his role, Mr. Tamayo oversees AHG's two projects in Saratoga Springs, The Adelphi Hotel and its accompanying restaurant, modern American Steakhouse Salt & Char. Drawing on nearly 15 years of experience in the hospitality industry, Mr. Tamayo brings a wealth of sales and marketing knowledge to AHG. His hotel career started in Miami, where Mr. Tamayo served as Marketing Coordinator at Trump International Beach Resort. Mr. Tamayo subsequently worked for numerous luxury boutique hotels in Miami including the Mandarin Oriental, The Setai Hotel, Soho Beach House and The Betsy Hotel. Mr. Tamayo's next opportunity led him to New York City, where he landed a job at the QUIN as Director of Sales, and most recently served as the Regional Director of Leisure & Entertainment Sales at the Gansevoort Hotel Group where he played a pivotal role in increasing production into both its New York properties. Using his experience in segmenting and managing the Gansevoort Hotel Group's entertainment market, Mr. Tamayo works to globally establish The Adelphi Hotel Brand as a premier destination boutique resort. Locally, He serves to create a presence for the hotel in the Saratoga Springs community that commemorates the destination's rich history while participating in its ever-changing landscape. Mr. Tamayo is an instrumental team player to the AHG and helps to increase the hotel's visibility. With his vast experiences, he is a valuable asset to the company

Please visit http://www.adelphi-hospitality.com for more information.

Mr. Tamayo can be contacted at 518-766-7100 or ivan.tamayo@adelphi-hospitality.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.