Editorial Board   Guest Author

Ms. Hertzler

Amanda Hertzler

Executive Managing Director & Director of Design, MKDA

Amanda Hertzler is Executive Managing Director and Director of Design at MKDA, an architecture and interior design studio located in Miami's Wynwood Arts District that is part of the MKDA parent company headquartered in Manhattan's Flatiron District. Ms. Hertzler is the visionary behind hotel developments and concepts throughout South Florida and the Caribbean, including the interior renovations of a resort in Ft. Lauderdale; multiple concepts for proposed hotel sites in Miami; the revitalization of Spanish Court Resort in Jamaica; and the concept for an eco-resort in the U.S. Virgin Islands. A trusted advisor to many of Miami's commercial real estate leaders, Ms. Hertzler provides advisory services on investment and development opportunities across Miami, but primarily in the city's emerging urban neighborhoods of Wynwood, the Design District and Downtown Miami. Her work includes the renovation, repositioning and adaptive reuse of the following prime commercial properties: Douglas Entrance, La Puerta del Sol, Brickell City Tower, Courthouse Tower, 200 Southeast First Building, 80 NE 40th Street and New World Tower.

She also designed concepts for the adaptive reuse of an entire block of warehouses in Wynwood comprising 40,000 square feet of retail and 30,000 square feet of rooftop green space. Amassing over 1,000,000 square feet of interiors assignments in just a few short years, Ms. Hertzler additionally designed office interiors for Creative Artists Agency, SproutLoud, DLD Lawyers, INC Global, Burn and Forman, Voomi, Liberty Power and Banyan Street Capital, among others. Ms. Hertzler is a 2017 South Florida Business Journal 40 Under 40 honoree. She earned her Master's Degree in Interior Design at New York's prestigious Pratt Institute School of Art and Design after studying design and architecture in Paris, France at the Universite de Sorbonne.

Please visit http://www.mkda.com for more information.

Ms. Hertzler can be contacted at +1 305-917-0700 or ahertzler@mkda.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.