Editorial Board   Guest Author

Ms. Hertzler

Amanda Hertzler

Executive Managing Director & Director of Design, MKDA

Amanda Hertzler is Executive Managing Director and Director of Design at MKDA, an architecture and interior design studio located in Miami's Wynwood Arts District that is part of the MKDA parent company headquartered in Manhattan's Flatiron District. Ms. Hertzler is the visionary behind hotel developments and concepts throughout South Florida and the Caribbean, including the interior renovations of a resort in Ft. Lauderdale; multiple concepts for proposed hotel sites in Miami; the revitalization of Spanish Court Resort in Jamaica; and the concept for an eco-resort in the U.S. Virgin Islands. A trusted advisor to many of Miami's commercial real estate leaders, Ms. Hertzler provides advisory services on investment and development opportunities across Miami, but primarily in the city's emerging urban neighborhoods of Wynwood, the Design District and Downtown Miami. Her work includes the renovation, repositioning and adaptive reuse of the following prime commercial properties: Douglas Entrance, La Puerta del Sol, Brickell City Tower, Courthouse Tower, 200 Southeast First Building, 80 NE 40th Street and New World Tower.

She also designed concepts for the adaptive reuse of an entire block of warehouses in Wynwood comprising 40,000 square feet of retail and 30,000 square feet of rooftop green space. Amassing over 1,000,000 square feet of interiors assignments in just a few short years, Ms. Hertzler additionally designed office interiors for Creative Artists Agency, SproutLoud, DLD Lawyers, INC Global, Burn and Forman, Voomi, Liberty Power and Banyan Street Capital, among others. Ms. Hertzler is a 2017 South Florida Business Journal 40 Under 40 honoree. She earned her Master's Degree in Interior Design at New York's prestigious Pratt Institute School of Art and Design after studying design and architecture in Paris, France at the Universite de Sorbonne.

Please visit http://www.mkda.com for more information.

Ms. Hertzler can be contacted at +1 305-917-0700 or ahertzler@mkda.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.