Editorial Board   Guest Author

Ms. Hertzler

Amanda Hertzler

Executive Managing Director & Director of Design, MKDA

Amanda Hertzler is Executive Managing Director and Director of Design at MKDA, an architecture and interior design studio located in Miami's Wynwood Arts District that is part of the MKDA parent company headquartered in Manhattan's Flatiron District. Ms. Hertzler is the visionary behind hotel developments and concepts throughout South Florida and the Caribbean, including the interior renovations of a resort in Ft. Lauderdale; multiple concepts for proposed hotel sites in Miami; the revitalization of Spanish Court Resort in Jamaica; and the concept for an eco-resort in the U.S. Virgin Islands. A trusted advisor to many of Miami's commercial real estate leaders, Ms. Hertzler provides advisory services on investment and development opportunities across Miami, but primarily in the city's emerging urban neighborhoods of Wynwood, the Design District and Downtown Miami. Her work includes the renovation, repositioning and adaptive reuse of the following prime commercial properties: Douglas Entrance, La Puerta del Sol, Brickell City Tower, Courthouse Tower, 200 Southeast First Building, 80 NE 40th Street and New World Tower. She also designed concepts for the adaptive reuse of an entire block of warehouses in Wynwood comprising 40,000 square feet of retail and 30,000 square feet of rooftop green space. Amassing over 1,000,000 square feet of interiors assignments in just a few short years, Ms. Hertzler additionally designed office interiors for Creative Artists Agency, SproutLoud, DLD Lawyers, INC Global, Burn and Forman, Voomi, Liberty Power and Banyan Street Capital, among others. Ms. Hertzler is a 2017 South Florida Business Journal 40 Under 40 honoree. She earned her Master's Degree in Interior Design at New York's prestigious Pratt Institute School of Art and Design after studying design and architecture in Paris, France at the Universite de Sorbonne.

Please visit http://www.mkda.com for more information.

Ms. Hertzler can be contacted at 305-917-0700 or ahertzler@mkda.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.