Editorial Board   Guest Author

Ms. Hertzler

Amanda Hertzler

Executive Managing Director & Director of Design, MKDA

Amanda Hertzler is Executive Managing Director and Director of Design at MKDA, an architecture and interior design studio located in Miami's Wynwood Arts District that is part of the MKDA parent company headquartered in Manhattan's Flatiron District. Ms. Hertzler is the visionary behind hotel developments and concepts throughout South Florida and the Caribbean, including the interior renovations of a resort in Ft. Lauderdale; multiple concepts for proposed hotel sites in Miami; the revitalization of Spanish Court Resort in Jamaica; and the concept for an eco-resort in the U.S. Virgin Islands. A trusted advisor to many of Miami's commercial real estate leaders, Ms. Hertzler provides advisory services on investment and development opportunities across Miami, but primarily in the city's emerging urban neighborhoods of Wynwood, the Design District and Downtown Miami. Her work includes the renovation, repositioning and adaptive reuse of the following prime commercial properties: Douglas Entrance, La Puerta del Sol, Brickell City Tower, Courthouse Tower, 200 Southeast First Building, 80 NE 40th Street and New World Tower. She also designed concepts for the adaptive reuse of an entire block of warehouses in Wynwood comprising 40,000 square feet of retail and 30,000 square feet of rooftop green space. Amassing over 1,000,000 square feet of interiors assignments in just a few short years, Ms. Hertzler additionally designed office interiors for Creative Artists Agency, SproutLoud, DLD Lawyers, INC Global, Burn and Forman, Voomi, Liberty Power and Banyan Street Capital, among others. Ms. Hertzler is a 2017 South Florida Business Journal 40 Under 40 honoree. She earned her Master's Degree in Interior Design at New York's prestigious Pratt Institute School of Art and Design after studying design and architecture in Paris, France at the Universite de Sorbonne. Please visit http://www.mkda.com for more information.

Ms. Hertzler can be contacted at 305-917-0700 or ahertzler@mkda.com

Coming up in July 2018...

Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.