Editorial Board   Guest Author

Mr. Hopton-Jones

Greg Hopton-Jones

Director of Sales, Hotel Indigo Tuscaloosa Downtown

Greg Hopton-Jones was born and raised in Birmingham, AL and entered active duty with the United States Air force after high school. Mr. Hopton-Jones was stationed at Davis-Monthan AFB in Tucson, AZ with the 354th Fighter Squadron where he had the opportunity to visit multiple locations in Europe and the Middle East sparking his interest in travel before coming back to Alabama to attend the University of Alabama. He completed his Bachelors of Science in Business Administration with a major in Marketing. Mr. Hopton-Jones started his career in sales in the mortgage industry promoting wholesale mortgage products to credit unions and regional banks in the southeast before accepting an opportunity with Marriott International. As an Account Executive with Marriott, he was responsible for developing group business from multiple federal and state government agencies across the state of Alabama. He was routinely recognized within Marriott for outstanding marketing success and a recipient of Marriott's Golden Circle Award. Mr. Hopton-Jones eventually served as the group sales manager at Hilton Birmingham where he was directly responsible for top-line group revenue production for the hotel and routinely recognized as a 'Top Achiever' within his organization. Mr. Hopton-Jones was subsequently promoted to his current position as the Director of Sales for Hotel Indigo Tuscaloosa Downtown, a new 91 key boutique hotel in the vibrant downtown Tuscaloosa scene. Mr. Hopton-Jones currently lives in Birmingham, AL with his wife and two children and enjoys spending time and traveling with his family, SEC college football, and any opportunity to see live music.

Please visit http://www.indigotuscaloosa.com for more information.

Mr. Hopton-Jones can be contacted at 205-535-3980 or greg.hoptonjones@interstatehotels.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.