Editorial Board   Guest Author

Mr. Hopton-Jones

Greg Hopton-Jones

Director of Sales, Hotel Indigo Tuscaloosa Downtown

Greg Hopton-Jones was born and raised in Birmingham, AL and entered active duty with the United States Air force after high school. Mr. Hopton-Jones was stationed at Davis-Monthan AFB in Tucson, AZ with the 354th Fighter Squadron where he had the opportunity to visit multiple locations in Europe and the Middle East sparking his interest in travel before coming back to Alabama to attend the University of Alabama. He completed his Bachelors of Science in Business Administration with a major in Marketing. Mr. Hopton-Jones started his career in sales in the mortgage industry promoting wholesale mortgage products to credit unions and regional banks in the southeast before accepting an opportunity with Marriott International. As an Account Executive with Marriott, he was responsible for developing group business from multiple federal and state government agencies across the state of Alabama. He was routinely recognized within Marriott for outstanding marketing success and a recipient of Marriott's Golden Circle Award. Mr. Hopton-Jones eventually served as the group sales manager at Hilton Birmingham where he was directly responsible for top-line group revenue production for the hotel and routinely recognized as a ‘Top Achiever' within his organization. Mr. Hopton-Jones was subsequently promoted to his current position as the Director of Sales for Hotel Indigo Tuscaloosa Downtown, a new 91 key boutique hotel in the vibrant downtown Tuscaloosa scene. Mr. Hopton-Jones currently lives in Birmingham, AL with his wife and two children and enjoys spending time and traveling with his family, SEC college football, and any opportunity to see live music. Please visit http://www.indigotuscaloosa.com for more information.

Mr. Hopton-Jones can be contacted at 205-535-3980 or greg.hoptonjones@interstatehotels.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.