Editorial Board   Guest Author

Mr. Hopton-Jones

Greg Hopton-Jones

Director of Sales, Hotel Indigo Tuscaloosa Downtown

Greg Hopton-Jones was born and raised in Birmingham, AL and entered active duty with the United States Air force after high school. Mr. Hopton-Jones was stationed at Davis-Monthan AFB in Tucson, AZ with the 354th Fighter Squadron where he had the opportunity to visit multiple locations in Europe and the Middle East sparking his interest in travel before coming back to Alabama to attend the University of Alabama. He completed his Bachelors of Science in Business Administration with a major in Marketing. Mr. Hopton-Jones started his career in sales in the mortgage industry promoting wholesale mortgage products to credit unions and regional banks in the southeast before accepting an opportunity with Marriott International. As an Account Executive with Marriott, he was responsible for developing group business from multiple federal and state government agencies across the state of Alabama. He was routinely recognized within Marriott for outstanding marketing success and a recipient of Marriott's Golden Circle Award. Mr. Hopton-Jones eventually served as the group sales manager at Hilton Birmingham where he was directly responsible for top-line group revenue production for the hotel and routinely recognized as a 'Top Achiever' within his organization. Mr. Hopton-Jones was subsequently promoted to his current position as the Director of Sales for Hotel Indigo Tuscaloosa Downtown, a new 91 key boutique hotel in the vibrant downtown Tuscaloosa scene. Mr. Hopton-Jones currently lives in Birmingham, AL with his wife and two children and enjoys spending time and traveling with his family, SEC college football, and any opportunity to see live music.

Please visit http://www.indigotuscaloosa.com for more information.

Mr. Hopton-Jones can be contacted at 205-535-3980 or greg.hoptonjones@interstatehotels.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.