Editorial Board   Guest Author

Mr. Henry

Eric Henry

President, Tightrope Media Systems

Eric Henry is President of Tightrope Media Systems, a leading supplier of digital signage software, broadcast automation and servers. Upon joining the company in 2013 as Business Architect, Mr. Henry made an immediate impact with business development, product development, and operational initiatives. This included the rollout of new business processes and procedures, including a transition to Netsuite software tools for managing daily operations, that reduced costs and increases operational efficiencies for the company. On the product development side, Mr. Henry was behind the innovations of Carousel 7.0 Digital Signage Software, which represents an enormous leap in ease of use and operational flexibility for customers worldwide. His business development initiatives also resulted in significant annual year-on-year revenue increases, and key partnerships with major industry vendors such as BrightSign. Since becoming President in 2016, Mr. Henry's main responsibilities include management of key industry relationships, new talent acquisition, and ensuring the entire Tightrope Media Systems team is equipped with the resources they need to continue innovating for the broadcast and professional AV industries. One of his chief focal points is to invest in tools that help everyday people and businesses tell their story, from simplicity of Tightrope designs through to the availability of the company's software - and partner hardware - that deliver outstanding overall value. Prior to joining Tightrope, Mr. Henry worked at Tierney Brothers, a dealer and systems integration firm that includes Tightrope among its many clients. Born and raised in the Twin Cities, Mr. Henry attended Bethel University and majored in Accounting and Finance.

Please visit http://www.trms.com for more information.

Mr. Henry can be contacted at 866-866-4118 or eric.henry@trms.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.