Editorial Board   Guest Author

Mr. Henry

Eric Henry

President, Tightrope Media Systems

Eric Henry is President of Tightrope Media Systems, a leading supplier of digital signage software, broadcast automation and servers. Upon joining the company in 2013 as Business Architect, Mr. Henry made an immediate impact with business development, product development, and operational initiatives. This included the rollout of new business processes and procedures, including a transition to Netsuite software tools for managing daily operations, that reduced costs and increases operational efficiencies for the company. On the product development side, Mr. Henry was behind the innovations of Carousel 7.0 Digital Signage Software, which represents an enormous leap in ease of use and operational flexibility for customers worldwide. His business development initiatives also resulted in significant annual year-on-year revenue increases, and key partnerships with major industry vendors such as BrightSign. Since becoming President in 2016, Mr. Henry's main responsibilities include management of key industry relationships, new talent acquisition, and ensuring the entire Tightrope Media Systems team is equipped with the resources they need to continue innovating for the broadcast and professional AV industries. One of his chief focal points is to invest in tools that help everyday people and businesses tell their story, from simplicity of Tightrope designs through to the availability of the company's software - and partner hardware - that deliver outstanding overall value. Prior to joining Tightrope, Mr. Henry worked at Tierney Brothers, a dealer and systems integration firm that includes Tightrope among its many clients. Born and raised in the Twin Cities, Mr. Henry attended Bethel University and majored in Accounting and Finance.

Please visit http://www.trms.com for more information.

Mr. Henry can be contacted at 866-866-4118 or eric.henry@trms.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.