Editorial Board   Guest Author

Mr. Henry

Eric Henry

President, Tightrope Media Systems

Eric Henry is President of Tightrope Media Systems, a leading supplier of digital signage software, broadcast automation and servers. Upon joining the company in 2013 as Business Architect, Mr. Henry made an immediate impact with business development, product development, and operational initiatives. This included the rollout of new business processes and procedures, including a transition to Netsuite software tools for managing daily operations, that reduced costs and increases operational efficiencies for the company. On the product development side, Mr. Henry was behind the innovations of Carousel 7.0 Digital Signage Software, which represents an enormous leap in ease of use and operational flexibility for customers worldwide. His business development initiatives also resulted in significant annual year-on-year revenue increases, and key partnerships with major industry vendors such as BrightSign. Since becoming President in 2016, Mr. Henry's main responsibilities include management of key industry relationships, new talent acquisition, and ensuring the entire Tightrope Media Systems team is equipped with the resources they need to continue innovating for the broadcast and professional AV industries. One of his chief focal points is to invest in tools that help everyday people and businesses tell their story, from simplicity of Tightrope designs through to the availability of the company's software - and partner hardware - that deliver outstanding overall value. Prior to joining Tightrope, Mr. Henry worked at Tierney Brothers, a dealer and systems integration firm that includes Tightrope among its many clients. Born and raised in the Twin Cities, Mr. Henry attended Bethel University and majored in Accounting and Finance.

Please visit http://www.trms.com for more information.

Mr. Henry can be contacted at 866-866-4118 or eric.henry@trms.com

Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.