Editorial Board   Guest Author

Mr. Obie

Brian Obie

Founder, Obie Hospitality

Brian Obie has had lots of crazy-big ideas in his 76 years. After building a very successful outdoor advertising business, which was taken public under his leadership and listed on the NASDAQ Stock Exchange, he invested in and then decided to own the Fifth Street Public Market in Eugene, Oregon, when no one imagined such an entity could thrive. The now 41-year-old market is a Eugene icon (and the city's top visitor destination) boasting highly localized food and retail, as well as office space, and most recently a boutique hotel called [Inn at the 5th][1], which Mr. Obie opened in 2012. The hotel was an immediate hit with guests and the community alike, also providing additional customers to the market and creating a fantastic synergy across operations. Then, building upon the success of the hotel, Mr. Obie transplanted the same hospitality concept across state lines to Idaho, where he recently opened the [Inn at 500 Capitol][2] in downtown Boise to great acclaim earlier this year. Mr. Obie's success in the hospitality business, however accidental and organic he claims it to be, was hard-won and smartly pursued by the humble former Eugene mayor and city councilman, who saw an opportunity in under-served Western communities for what he calls “boutique hotels that have a strong attention to detail and the complete guest experience.” Earlier this year, Mr. Obie officially launched Obie Hospitality to prepare for the future, which holds additional properties growing under the brand. In addition to his business operations and city governance service, Mr. Obie is heavily involved with the University of Oregon, completing two terms as a trustee of the University of Oregon Foundation, including as president. He is currently serving as emeritus trustee. He is also active with the Oregon Historical Society. [1]: http://www.innat5th.com/ [2]: http://www.innat500.com/

Please visit http://www.obie.com for more information.

Mr. Obie can be contacted at 541-484-0383 or bobie@obie.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.