Editorial Board   Guest Author

Mr. Obie

Brian Obie

Founder, Obie Hospitality

Brian Obie has had lots of crazy-big ideas in his 76 years. After building a very successful outdoor advertising business, which was taken public under his leadership and listed on the NASDAQ Stock Exchange, he invested in and then decided to own the Fifth Street Public Market in Eugene, Oregon, when no one imagined such an entity could thrive. The now 41-year-old market is a Eugene icon (and the city's top visitor destination) boasting highly localized food and retail, as well as office space, and most recently a boutique hotel called [Inn at the 5th][1], which Mr. Obie opened in 2012. The hotel was an immediate hit with guests and the community alike, also providing additional customers to the market and creating a fantastic synergy across operations. Then, building upon the success of the hotel, Mr. Obie transplanted the same hospitality concept across state lines to Idaho, where he recently opened the [Inn at 500 Capitol][2] in downtown Boise to great acclaim earlier this year. Mr. Obie's success in the hospitality business, however accidental and organic he claims it to be, was hard-won and smartly pursued by the humble former Eugene mayor and city councilman, who saw an opportunity in under-served Western communities for what he calls “boutique hotels that have a strong attention to detail and the complete guest experience.” Earlier this year, Mr. Obie officially launched Obie Hospitality to prepare for the future, which holds additional properties growing under the brand. In addition to his business operations and city governance service, Mr. Obie is heavily involved with the University of Oregon, completing two terms as a trustee of the University of Oregon Foundation, including as president. He is currently serving as emeritus trustee. He is also active with the Oregon Historical Society. [1]: http://www.innat5th.com/ [2]: http://www.innat500.com/

Please visit http://www.obie.com for more information.

Mr. Obie can be contacted at 541-484-0383 or bobie@obie.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.