Editorial Board   

Mr. Rey Fernandez

Reynaldo Rey Fernandez

General Manager, AC Hotel San Juan Condado

Reynaldo Rey Fernandez joined AC Hotel San Juan Condado in 2016 and today serves as the hotel's General Manager. He is responsible for overseeing the general administration of the hotel, sales positioning, revenue generation as well as top and bottom line deliverables. With over 21 years of experience in the hospitality industry, Mr. Rey Fernández began his career within Marriott International, Inc. in 2002 at the San Juan Marriott Resort & Stellaris Casino serving as a Supervisor of Recreation. After few years and many promotions, in October 2016 he ascended to his current position at the AC Hotel San Juan Condado where he was an integral contributor to the hotel's opening, which took place on April 12, 2017. Mr. Rey Fernandez received the JW Marriott Award of Excellence in 2009 for his exemplary performance, character and dedication. The AC Hotel San Juan Condado celebrates the beauty of stylish modern design with its European soul and Spanish roots. Making a stylish entrance in Puerto Rico's Condado neighborhood, the sleek new hotel is perfectly located in the center of the district and steps away from the beach. The contemporary hotel will feature refined, modern design guest rooms, a rooftop terrace, a relaxing lounge area as well as an innovative European and Puerto Rican beverage and food service fusion. Mr. Rey Fernandez is thrilled to bring this new breed of lifestyle hotel to the urban and culturally rich capital of Puerto Rico - AC Hotel San Juan Condado by Marriott is designed for creative, entrepreneurial spirits who are constantly on the go and who appreciate the oasis of a contemporary hotel that allows them to welcome moments of tranquility, be present and connect with others.

Please visit http://www.marriott.com/hotels/travel/sjuac-ac-hotel-san-juan-condado/ for more information.

Mr. Rey Fernandez can be contacted at 1+787-827-7280 or Rfernandez@achotelsj.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.