Editorial Board   

Mr. Rey Fernandez

Reynaldo Rey Fernandez

General Manager, AC Hotel San Juan Condado

Reynaldo Rey Fernandez joined AC Hotel San Juan Condado in 2016 and today serves as the hotel's General Manager. He is responsible for overseeing the general administration of the hotel, sales positioning, revenue generation as well as top and bottom line deliverables. With over 21 years of experience in the hospitality industry, Mr. Rey Fernández began his career within Marriott International, Inc. in 2002 at the San Juan Marriott Resort & Stellaris Casino serving as a Supervisor of Recreation. After few years and many promotions, in October 2016 he ascended to his current position at the AC Hotel San Juan Condado where he was an integral contributor to the hotel's opening, which took place on April 12, 2017. Mr. Rey Fernandez received the JW Marriott Award of Excellence in 2009 for his exemplary performance, character and dedication. The AC Hotel San Juan Condado celebrates the beauty of stylish modern design with its European soul and Spanish roots. Making a stylish entrance in Puerto Rico's Condado neighborhood, the sleek new hotel is perfectly located in the center of the district and steps away from the beach. The contemporary hotel will feature refined, modern design guest rooms, a rooftop terrace, a relaxing lounge area as well as an innovative European and Puerto Rican beverage and food service fusion. Mr. Rey Fernandez is thrilled to bring this new breed of lifestyle hotel to the urban and culturally rich capital of Puerto Rico - AC Hotel San Juan Condado by Marriott is designed for creative, entrepreneurial spirits who are constantly on the go and who appreciate the oasis of a contemporary hotel that allows them to welcome moments of tranquility, be present and connect with others. Please visit http://www.marriott.com/hotels/travel/sjuac-ac-hotel-san-juan-condado/ for more information.

Mr. Rey Fernandez can be contacted at 1+787-827-7280 or Rfernandez@achotelsj.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.