Editorial Board   

Mr. Rey Fernandez

Reynaldo Rey Fernandez

General Manager, AC Hotel San Juan Condado

Reynaldo Rey Fernandez joined AC Hotel San Juan Condado in 2016 and today serves as the hotel's General Manager. He is responsible for overseeing the general administration of the hotel, sales positioning, revenue generation as well as top and bottom line deliverables. With over 21 years of experience in the hospitality industry, Mr. Rey Fernández began his career within Marriott International, Inc. in 2002 at the San Juan Marriott Resort & Stellaris Casino serving as a Supervisor of Recreation. After few years and many promotions, in October 2016 he ascended to his current position at the AC Hotel San Juan Condado where he was an integral contributor to the hotel's opening, which took place on April 12, 2017. Mr. Rey Fernandez received the JW Marriott Award of Excellence in 2009 for his exemplary performance, character and dedication. The AC Hotel San Juan Condado celebrates the beauty of stylish modern design with its European soul and Spanish roots. Making a stylish entrance in Puerto Rico's Condado neighborhood, the sleek new hotel is perfectly located in the center of the district and steps away from the beach. The contemporary hotel will feature refined, modern design guest rooms, a rooftop terrace, a relaxing lounge area as well as an innovative European and Puerto Rican beverage and food service fusion. Mr. Rey Fernandez is thrilled to bring this new breed of lifestyle hotel to the urban and culturally rich capital of Puerto Rico - AC Hotel San Juan Condado by Marriott is designed for creative, entrepreneurial spirits who are constantly on the go and who appreciate the oasis of a contemporary hotel that allows them to welcome moments of tranquility, be present and connect with others.

Please visit http://www.marriott.com/hotels/travel/sjuac-ac-hotel-san-juan-condado/ for more information.

Mr. Rey Fernandez can be contacted at 1+787-827-7280 or Rfernandez@achotelsj.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.