Editorial Board   Guest Author

Mr. McIntosh

Bob McIntosh

Regional VP Sales & Marketing, GF Management

Bob McIntosh is Regional Vice President of Sales and Marketing at GF Management. Mr. McIntosh joined GF in 2014. GF is an acronym for "Good Fundamentals" and that is the cornerstone of core philosophy and culture.

Mr. McIntosh's role is to provide strategic support and guidance to a portfolio of owned and managed hotel assets for this privately held company. This role requires ongoing travel to those assets in the field to monitor plans, actions and results against competitors and owners expectations.

GF Management provides services to ownership groups, financial institutions and third parties including acquisitions, development, asset management, hotel receiverships, advisory and consulting services.

GF also owns and manages a portfolio of hotels, catering facilities and golf courses located exclusively in the continental United States. Part of GF Management's expertise is their ongoing partnership with the hotel brand teams as they purchase assets; execute top to bottom design and renovations to those assets and reposition them as leaders within their markets. GF is committed to meet and exceed brand requirements during the design and execution of hotel renovation and is recognized as an innovator and award winning owner.

GF leadership holds several owners advisory positions within IHG and Hilton. Mr. McIntosh is a 39 year hospitality veteran with a proven track record in operations, sales and marketing and pre and post opening of upper upscale hotels and resorts.

These included Playboy Hotels and Resorts early in his career, independent hotels and resorts as well as branded assets for Hilton Hotels and Resorts and Starwood.

Prior to joining GF, Mr. McIntosh was multi-property Director of Sales and Marketing for Remington Hotels, Starwood Hotels as preopening Director of Sales and Marketing for the Westin Jersey City Newport in Jersey City, New Jersey. He also supported the preopening team of the W Hotel in Hoboken, New Jersey.

Currently, Mr. McIntosh is focused the post renovation repositioning of the Westin Chicago North West in Itasca Illinois and preparing for the renovation of the Doubletree by Hilton in Colorado Springs, Colorado.

Please visit http://www.gfhotels.com for more information.

Mr. McIntosh can be contacted at +1 973-945-6892 or mcintoshb@gfhotels.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.