Editorial Board   Guest Author

Mr. McIntosh

Bob McIntosh

Regional VP Sales & Marketing, GF Management

Bob McIntosh is Regional Vice President of Sales and Marketing at GF Management. Mr. McIntosh joined GF in 2014. GF is an acronym for “Good Fundamentals” and that is the cornerstone of core philosophy and culture. His role is to provide strategic support and guidance to a portfolio of owned and managed hotel assets for this privately held company. This role requires ongoing travel to those assets in the field to monitor plans, actions and results against competitors and owners expectations. GF Management provides services to ownership groups, financial institutions and third parties including acquisitions, development, asset management, hotel receiverships, advisory and consulting services. GF also owns and manages a portfolio of hotels, catering facilities and golf courses located exclusively in the continental United States. Part of GF Management's expertise is their ongoing partnership with the hotel brand teams as they purchase assets; execute top to bottom design and renovations to those assets and reposition them as leaders within their markets. GF is committed to meet and exceed brand requirements during the design and execution of hotel renovation and is recognized as an innovator and award winning owner. GF leadership holds several owners advisory positions within IHG and Hilton. Mr. McIntosh is a 39 year hospitality veteran with a proven track record in operations, sales and marketing and pre and post opening of upper upscale hotels and resorts. These included Playboy Hotels and Resorts early in his career, independent hotels and resorts as well as branded assets for Hilton Hotels and Resorts and Starwood. Prior to joining GF, Mr. McIntosh was multi-property Director of Sales and Marketing for Remington Hotels, Starwood Hotels as preopening Director of Sales and Marketing for the Westin Jersey City Newport in Jersey City, New Jersey. He also supported the preopening team of the W Hotel in Hoboken, New Jersey. Currently, Mr. McIntosh is focused the post renovation repositioning of the Westin Chicago North West in Itasca Illinois and preparing for the renovation of the Doubletree by Hilton in Colorado Springs, Colorado.

Please visit http://www.gfhotels.com for more information.

Mr. McIntosh can be contacted at 973-945-6892 or mcintoshb@gfhotels.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.