Editorial Board   Guest Author

Mr. McIntosh

Bob McIntosh

Regional VP Sales & Marketing, GF Management

Bob McIntosh is Regional Vice President of Sales and Marketing at GF Management. Mr. McIntosh joined GF in 2014. GF is an acronym for “Good Fundamentals” and that is the cornerstone of core philosophy and culture. His role is to provide strategic support and guidance to a portfolio of owned and managed hotel assets for this privately held company. This role requires ongoing travel to those assets in the field to monitor plans, actions and results against competitors and owners expectations. GF Management provides services to ownership groups, financial institutions and third parties including acquisitions, development, asset management, hotel receiverships, advisory and consulting services. GF also owns and manages a portfolio of hotels, catering facilities and golf courses located exclusively in the continental United States. Part of GF Management's expertise is their ongoing partnership with the hotel brand teams as they purchase assets; execute top to bottom design and renovations to those assets and reposition them as leaders within their markets. GF is committed to meet and exceed brand requirements during the design and execution of hotel renovation and is recognized as an innovator and award winning owner. GF leadership holds several owners advisory positions within IHG and Hilton. Mr. McIntosh is a 39 year hospitality veteran with a proven track record in operations, sales and marketing and pre and post opening of upper upscale hotels and resorts. These included Playboy Hotels and Resorts early in his career, independent hotels and resorts as well as branded assets for Hilton Hotels and Resorts and Starwood. Prior to joining GF, Mr. McIntosh was multi-property Director of Sales and Marketing for Remington Hotels, Starwood Hotels as preopening Director of Sales and Marketing for the Westin Jersey City Newport in Jersey City, New Jersey. He also supported the preopening team of the W Hotel in Hoboken, New Jersey. Currently, Mr. McIntosh is focused the post renovation repositioning of the Westin Chicago North West in Itasca Illinois and preparing for the renovation of the Doubletree by Hilton in Colorado Springs, Colorado.

Please visit http://www.gfhotels.com for more information.

Mr. McIntosh can be contacted at 973-945-6892 or mcintoshb@gfhotels.com

Coming up in March 2019...

Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.