Editorial Board   Guest Author

Mr. Uhrin

Rob Uhrin

Principal, Cooper Carry

Rob Uhrin is a leader in the thriving Hospitality Studio in Cooper Carry's Washington, DC office, where he combines resources from the firm's national practice to complete projects nationwide. During a decade in Atlanta working on multiple building types, Mr. Uhrin settled on hospitality. This varied architectural experience gives him the particular ability to integrate hospitality projects into the mixed-use environments that are fundamental to Cooper Carry's design philosophy. Mr. Uhrin's favorite projects include urban infill that revitalize an existing urban area and represent investment in the surrounding neighborhoods. He leads the design of projects ranging from massive urban scale developments to small boutique hotels, while also acting as a thought leader as the hospitality industry continually redefines itself. He is currently leading the design of diverse hospitality projects including the Notre Dame Embassy Suites hotel in South Bend, IN, the NC State Centennial Campus Conference Center & Hotel, in Raleigh, NC and a Hyatt Centric hotel located in the shopping district of historic Alexandria, Virginia. Beyond his hospitality and conference center expertise, Uhrin leverages Cooper Carry's emphasis on mixed-use design to create truly livable, authentic places. He is regularly on the road, pitching a greater vision of the 21st-century hotel as a gathering place surrounded by restaurants, shops, offices and townhouses, wrapped into a truly spectacular place. Mr. Uhrin has held a leadership design position on nearly 30 hotels and 6,000 keys, more than half of which have been in an urban setting, where the building is expected to catalyze its urban environment.

Please visit http://www.coopercarry.com for more information.

Mr. Uhrin can be contacted at 703-519-6152 or robuhrin@coopercarry.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.


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