Editorial Board   Guest Author

Mr. Shah

Ron Shah

Founder & CEO, Bizly

Ron Shah is the founder and CEO of Bizly, an enterprise small meetings platform that helps employees easily book meetings and events at hotels, restaurants, and activity venues.

Mr. Shah founded Bizly after his conference room was flooded and he experienced the painful process of trying to book meeting space at hotels and restaurants. Bizly's mission is to be the world's most employee-centric booking site.

Bizly uses rich and original content, instant booking, messaging and compliance features to create an experience that employees love to use, with all the data and compliance features that drive success for the meetings department. Bizly currently has over 2,000 hotels and restaurants on its platform across the United States, and works with over a dozen Fortune 500 customers.

Prior to launching Bizly, Mr. Shah was a venture capital professional for 15 years. He started his career at Quantum in New York and then went on to become the founder of Jina Ventures, a technology-focused global investment firm.

During his time at Jina Ventures, he completed 9 M&A exits, three IPOs, and over two dozen investments. Over 12 years, Jina Ventures evolved from advisor, fund manager, to expert of emerging market secondaries. Ron spent three years as an on-air contributor for CNBC across several programs including "Trading the Globe," "The Kudlow Report," and "Fast Money."

Mr. Shah has served on the board of directors of several tech companies and non-profits. He has his MBA from NYU Stern and his BBA from the George Washington University.

Please visit http://www.bizly.com for more information.

Mr. Shah can be contacted at +1 646-530-8630 or ron@bizly.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.