Editorial Board   Guest Author

Ms. Grennan

Kim Grennan

Co-Founder & CEO, FindSideGigs.com

Kim Grennan is the Founder and CEO of FindSideGigs.com, a free lead generation service for freelancers and those wanting to make extra money part-time. Ms. Grennan is also the CEO of Axle Eight, a marketing and strategy agency for tech start-ups. Over her career, Kim has worked with 100+ companies in a variety of industries helping launch and scale their businesses. Prior to starting FindSideGigs.com and Axle Eight, Ms. Grennan worked at a sell-side investment bank in Chicago specifically focusing on deals within the plastics, chemicals, and packaging industries. Wanting to get more into the tech world career-wise, Ms. Grennan transitioned from investment banking into corporate strategy where she joined Verizon's Global Innovation Team working at the Verizon Innovation Center in Boston. Here she focused on crafting organization-wide strategies for entering new non-core B2B markets such as healthcare, education, IoT, digital media, virtual reality, augmented reality, energy, and transportation. She was also responsible for building strategic partnerships and sourcing venture capital and M&A deals within these non-core B2B markets. After Verizon, Ms. Grennan wanted to focus more on working directly with start-up companies so she made the switch to a private design and innovation agency and built out their first market research and strategy business unit. Here she worked with more than 50 companies to bring their products to market. She holds her M.B.A. from Loyola University Chicago and her Bachelors in Economics from The University of Arizona. Ms. Grennan currently lives in Scottsdale, AZ with her husband and her English Lab named Nellie. In her spare time she actively advises several start-up companies, is a personal finance nut, and an active real estate investor.

Please visit http://findsidegigs.com for more information.

Ms. Grennan can be contacted at 480-225-7178 or kim.grennan@gmail.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.