Editorial Board   Guest Author

Ms. Grennan

Kim Grennan

Co-Founder & CEO, FindSideGigs.com

Kim Grennan is the Founder and CEO of FindSideGigs.com, a free lead generation service for freelancers and those wanting to make extra money part-time. Ms. Grennan is also the CEO of Axle Eight, a marketing and strategy agency for tech start-ups. Over her career, Kim has worked with 100+ companies in a variety of industries helping launch and scale their businesses. Prior to starting FindSideGigs.com and Axle Eight, Ms. Grennan worked at a sell-side investment bank in Chicago specifically focusing on deals within the plastics, chemicals, and packaging industries. Wanting to get more into the tech world career-wise, Ms. Grennan transitioned from investment banking into corporate strategy where she joined Verizon's Global Innovation Team working at the Verizon Innovation Center in Boston. Here she focused on crafting organization-wide strategies for entering new non-core B2B markets such as healthcare, education, IoT, digital media, virtual reality, augmented reality, energy, and transportation. She was also responsible for building strategic partnerships and sourcing venture capital and M&A deals within these non-core B2B markets. After Verizon, Ms. Grennan wanted to focus more on working directly with start-up companies so she made the switch to a private design and innovation agency and built out their first market research and strategy business unit. Here she worked with more than 50 companies to bring their products to market. She holds her M.B.A. from Loyola University Chicago and her Bachelors in Economics from The University of Arizona. Ms. Grennan currently lives in Scottsdale, AZ with her husband and her English Lab named Nellie. In her spare time she actively advises several start-up companies, is a personal finance nut, and an active real estate investor.

Please visit http://findsidegigs.com for more information.

Ms. Grennan can be contacted at 480-225-7178 or kim.grennan@gmail.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.