Editorial Board   Guest Author

Ms. Grennan

Kim Grennan

Co-Founder & CEO, FindSideGigs.com

Kim Grennan is the Founder and CEO of FindSideGigs.com, a free lead generation service for freelancers and those wanting to make extra money part-time. Ms. Grennan is also the CEO of Axle Eight, a marketing and strategy agency for tech start-ups. Over her career, Kim has worked with 100+ companies in a variety of industries helping launch and scale their businesses. Prior to starting FindSideGigs.com and Axle Eight, Ms. Grennan worked at a sell-side investment bank in Chicago specifically focusing on deals within the plastics, chemicals, and packaging industries. Wanting to get more into the tech world career-wise, Ms. Grennan transitioned from investment banking into corporate strategy where she joined Verizon's Global Innovation Team working at the Verizon Innovation Center in Boston. Here she focused on crafting organization-wide strategies for entering new non-core B2B markets such as healthcare, education, IoT, digital media, virtual reality, augmented reality, energy, and transportation. She was also responsible for building strategic partnerships and sourcing venture capital and M&A deals within these non-core B2B markets. After Verizon, Ms. Grennan wanted to focus more on working directly with start-up companies so she made the switch to a private design and innovation agency and built out their first market research and strategy business unit. Here she worked with more than 50 companies to bring their products to market. She holds her M.B.A. from Loyola University Chicago and her Bachelors in Economics from The University of Arizona. Ms. Grennan currently lives in Scottsdale, AZ with her husband and her English Lab named Nellie. In her spare time she actively advises several start-up companies, is a personal finance nut, and an active real estate investor.

Please visit http://findsidegigs.com for more information.

Ms. Grennan can be contacted at 480-225-7178 or kim.grennan@gmail.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.