Editorial Board   Guest Author

Mr. Weaver

Shane Weaver

Director of Strategy, MaxMedia

Shane Weaver is the Director of Strategy at MaxMedia, an experience design agency that has been operating in Atlanta for more than 20 years. MaxMedia' success is driven by its core focus of addressing business challenges through problem solving for their end users. Mr. Weaver plays an important role in delivering human-centric solutions to these clients. With more than 15 years in the marketing space working with brands such as IHG, Marriott International and Hilton Worldwide, Mr. Weaver has mastered the art and science of helping brands find their true voice in a crowded market place that is oversaturated with flat product promises, forced offerings and friction-packed experiences. Mr. Weaver's role is to help companies sort their way through these challenges. His passion resides in working with companies to focus on their relevance, emotional resonance and brand authenticity; and to best position them for positive change in today's noisy and competitive business environments. To that end, Mr. Weaver has deep experience guiding cross-functional teams to address client needs across a breadth of brands including The Home Depot, AT&T, Coca-Cola, Sony and Disney. Prior to joining MaxMedia, Mr. Weaver worked as an experience design consultant where he worked with Fortune 100 brands to help guide them in building frictionless customer experiences that aligned with business goals, market trends and societal change. His previous roles included Senior Manager, Digital Strategy and Insights at consultative design firm Sparks Grove, where he spent nearly four years as a strategy lead for highly collaborative teams to produce and deliver products, campaigns and experiences for Fortune 500 companies.

Please visit http://www.maxmedia.com for more information.

Mr. Weaver can be contacted at 404-564-0063 or hello@maxmedia.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.