Editorial Board   Guest Author

Mr. Weaver

Shane Weaver

Director of Strategy, MaxMedia

Shane Weaver is the Director of Strategy at MaxMedia, an experience design agency that has been operating in Atlanta for more than 20 years. MaxMedia' success is driven by its core focus of addressing business challenges through problem solving for their end users. Mr. Weaver plays an important role in delivering human-centric solutions to these clients. With more than 15 years in the marketing space working with brands such as IHG, Marriott International and Hilton Worldwide, Mr. Weaver has mastered the art and science of helping brands find their true voice in a crowded market place that is oversaturated with flat product promises, forced offerings and friction-packed experiences. Mr. Weaver's role is to help companies sort their way through these challenges. His passion resides in working with companies to focus on their relevance, emotional resonance and brand authenticity; and to best position them for positive change in today's noisy and competitive business environments. To that end, Mr. Weaver has deep experience guiding cross-functional teams to address client needs across a breadth of brands including The Home Depot, AT&T, Coca-Cola, Sony and Disney. Prior to joining MaxMedia, Mr. Weaver worked as an experience design consultant where he worked with Fortune 100 brands to help guide them in building frictionless customer experiences that aligned with business goals, market trends and societal change. His previous roles included Senior Manager, Digital Strategy and Insights at consultative design firm Sparks Grove, where he spent nearly four years as a strategy lead for highly collaborative teams to produce and deliver products, campaigns and experiences for Fortune 500 companies.

Please visit http://www.maxmedia.com for more information.

Mr. Weaver can be contacted at 404-564-0063 or hello@maxmedia.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.