Editorial Board   

Ms. Ross

Lisa Ross

President & Partner, rbb Communications

Lisa Ross is president and co-founder of rbb Communications, a marketing communications agency ranked among the nation's top 50 firms, headquartered in Miami, Florida with offices in Fort Lauderdale, Los Angeles and the New York area. She also serves as managing partner of Spiderboost Communications, a digital marketing agency within rbb's family of brands.

An experienced marketer, Ms. Ross' career spans over 25 years developing breakout brands. She oversees new client relationships for rbb as well as the firm's Travel and Digital Practices. She has counseled numerous hospitality and lifestyle companies including Apple Leisure Group, AMResorts, Hilton, Norwegian Cruise Line, United Airlines, Virgin Voyages and Zumba Fitness, among others, to tap award-winning breakout strategies to innovate, communicate with soul and build emotional connections with customers.  Ms. Ross inspires companies with insights to create customer passion that leads to increased sales and market share.

rbb has won every major communications award and was named “Agency of the Year” four times over the past decade. In 2017, Ms. Ross was named one of HSMAI's Top 25 Minds in Hospitality Sales & Marketing. Her creativity and entrepreneurialism has gained her recognition in Who's Who in Communications; Enterprising Women's Top 100 Female Executives and the Business Journal's Most Influential Business Women.

Currently, Ms. Ross serves as a member of HSMAI's Marketing Advisory Council and a Platinum judge of the Adrian Awards as well as judging several leading PR awards programs. She is the America's Co-Chair of PROI, the largest global partnership of independent communications agencies, a member of the Women Presidents' Organization (WPO); and serves the Strategic Forum as a board member and former chair. She also is a past board member of Big Brothers Big Sisters of Miami.

Ms. Ross graduated from New York University with a bachelor's degree in English Literature. She has attended Columbia University's Executive Education Leadership Program and has completed several management courses.


Please visit http://rbbcommunications.com for more information.

Ms. Ross can be contacted at 305-448-7457 or lisa.ross@rbbcommunications.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.