Editorial Board   Guest Author

Ms. Hanegreefs-Snehi

Renu Hanegreefs-Snehi

VP Corp Communications, PR & Reputation Management, Carlson Rezidor Hotel Group

Renu Hanegreefs-Snehi is Vice President of Corporate Communications, PR & Reputation Management at Carlson Rezidor Hotel Group, where she leads a team of ten executives across the communications and marketing functions. She is responsible for developing and protecting the integrity of the company's corporate and consumer brands and ensuring streamlined communication of business, strategies and people across 80+ countries in Europe, the Middle East & Africa.

Ms. Hanegreefs-Snehi is also a keen advocate for corporate diversity and women in leadership, and acts as a mentor for young professionals within the company. An experienced leader, she has built her career and commercial acumen in the disciplines of branding, marketing and communications over the past 25 years. She has been with the Carlson Rezidor Hotel Group since 2001, grounded with studies in International Business Management and Business Administration.

A holistic approach to strategy and campaigns allows Ms. Hanegreefs-Snehi and her teams to deliver brand results that are commercial, compelling, credible and creative; and her drive and initiative has resulted in award winning campaigns for Carlson Rezidor Hotel Group. One of many examples is the world premiere of Radisson RED, which won Best Communication Campaign at the Worldwide Hospitality Awards, despite being launched in Belgium during difficult times following the fatal terrorist attacks in Brussels.

Furthermore, Ms. Hanegreefs-Snehi is an integral part of strategic leadership changes within the company, including launching new strategies following CEO changes in 2013 and the launch of a new Employee Value Proposition.

Ms. Hanegreefs-Snehi's influence is group wide. She is Editor-in-chief of the Carlson Rezidor Hotel Group magazine; the group-wide, multi-brand Intranet and extranet, MOMENTUM; and Employee Social Network Site for all 43,700 employees across EMEA. Ms. Hanegreefs-Snehi is also the curator of the award-winning corporate website www.rezidor.com, which was ranked Europe's Best Corporate Website on the KWD ranking

Please visit http://www.rezidor.com for more information.

Ms. Hanegreefs-Snehi can be contacted at 32-2702-9241 or renu.snehi@carlsonrezidor.com

Coming up in December 2018...

Hotel Law: New Administration - New Policies

In a business as large as a hotel and in a field as broad as the law, there are innumerable legal issues which affect every area of a hotel's operation. For a hotel, the primary legal focus includes their restaurant, bar, meeting, convention and spa areas of their business, as well as employee relations. Hotels are also expected to protect their guests from criminal harm and to ensure the confidentiality of their personal identity information. These are a few of the daily legal matters hotels are concerned with, but on a national scale, there are also a number of pressing issues that the industry at large must address. For example, with a new presidential administration, there could be new policies on minimum wage and overtime rules, and a revised standard for determining joint employer status. There could also be legal issues surrounding new immigration policies like the H-2B guest-worker program (used by some hotels and resorts for seasonal staffing), as well as the uncertain legal status of some employees who fall under the DACA program. There are also major legal implications surrounding the online gaming industry. With the growing popularity of internet gambling and daily fantasy sports betting, more traditional resort casinos are also seeking the legal right to offer online gambling. Finally, the legal status of home-sharing companies like Airbnb continues to make news. Local jurisdictions are still trying to determine how to regulate the short-term apartment rental market, and the outcome will have consequences for the hotel industry. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.