Editorial Board   Guest Author

Mr. Ouri

Ahmad Ouri

Chief Executive Officer, SONIFI

A proven high growth business leader with a hands-on technology background, Ahmad Ouri joined SONIFI® Solutions, Inc. as Chief Executive Officer in January 2015. He has introduced a culture of innovation into the company as evidenced by the number of new products launched and the amount of patents filed over the past 24 months.

Mr. Ouri's track record includes building strong teams, driving new business growth, and managing large-scale/high impact changes that support innovation and operational efficiency with the right balance that drives incremental value. SONIFI is the leader in innovative guest engagement solutions for the hospitality and healthcare industries serves 500 million travelers in over 1.1 million hotel rooms annually. The company's core services include internet services, mobility, interactive television, and free-to-guest solutions along with unparalleled nationwide technical support and professional services.

Prior to joining SONIFI, Mr. Ouri held the role of CEO of Technicolor's digital out of home media company, IZON Media. Previously, he served as Technicolor's Chief Marketing Officer and was responsible for rebranding the company from Thomson to Technicolor. He joined Technicolor in 2002 and held multiple leadership roles including president of Technicolor Digital Cinema and President of Content Services division, overseeing worldwide visual effects, post-production and distribution services. He then assumed the role of Chief Technology Officer, defining and implementing technology strategy working closely with Hollywood studios.

Before joining Technicolor, Mr. Ouri was CEO of Philips Electronics' MP4Net, a startup focused on content streaming products. Prior to that, he was President and GM of Philips' video server division serving the broadcast and post-production segments. He attended the University of Utah, where he graduated with two Bachelor of Science degrees in electrical engineering and mathematics, a Master's in business (MBA) and completed studies for a Master's degree in engineering (instrumentation).

Please visit http://www.sonifi.com for more information.

Mr. Ouri can be contacted at 605-988-1210 or aouri@sonifi.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.