Editorial Board   Guest Author

Mr. Ouri

Ahmad Ouri

Chief Executive Officer, SONIFI

A proven high growth business leader with a hands-on technology background, Ahmad Ouri joined SONIFI® Solutions, Inc. as Chief Executive Officer in January 2015. He has introduced a culture of innovation into the company as evidenced by the number of new products launched and the amount of patents filed over the past 24 months.

Mr. Ouri's track record includes building strong teams, driving new business growth, and managing large-scale/high impact changes that support innovation and operational efficiency with the right balance that drives incremental value. SONIFI is the leader in innovative guest engagement solutions for the hospitality and healthcare industries serves 500 million travelers in over 1.1 million hotel rooms annually. The company's core services include internet services, mobility, interactive television, and free-to-guest solutions along with unparalleled nationwide technical support and professional services.

Prior to joining SONIFI, Mr. Ouri held the role of CEO of Technicolor's digital out of home media company, IZON Media. Previously, he served as Technicolor's Chief Marketing Officer and was responsible for rebranding the company from Thomson to Technicolor. He joined Technicolor in 2002 and held multiple leadership roles including president of Technicolor Digital Cinema and President of Content Services division, overseeing worldwide visual effects, post-production and distribution services. He then assumed the role of Chief Technology Officer, defining and implementing technology strategy working closely with Hollywood studios.

Before joining Technicolor, Mr. Ouri was CEO of Philips Electronics' MP4Net, a startup focused on content streaming products. Prior to that, he was President and GM of Philips' video server division serving the broadcast and post-production segments. He attended the University of Utah, where he graduated with two Bachelor of Science degrees in electrical engineering and mathematics, a Master's in business (MBA) and completed studies for a Master's degree in engineering (instrumentation).

Please visit http://www.sonifi.com for more information.

Mr. Ouri can be contacted at 605-988-1210 or aouri@sonifi.com

Coming up in July 2018...

Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.