Editorial Board   Guest Author

Mr. Ouri

Ahmad Ouri

Chief Executive Officer, SONIFI

A proven high growth business leader with a hands-on technology background, Ahmad Ouri joined SONIFI® Solutions, Inc. as Chief Executive Officer in January 2015. He has introduced a culture of innovation into the company as evidenced by the number of new products launched and the amount of patents filed over the past 24 months.

Mr. Ouri's track record includes building strong teams, driving new business growth, and managing large-scale/high impact changes that support innovation and operational efficiency with the right balance that drives incremental value. SONIFI is the leader in innovative guest engagement solutions for the hospitality and healthcare industries serves 500 million travelers in over 1.1 million hotel rooms annually. The company's core services include internet services, mobility, interactive television, and free-to-guest solutions along with unparalleled nationwide technical support and professional services.

Prior to joining SONIFI, Mr. Ouri held the role of CEO of Technicolor's digital out of home media company, IZON Media. Previously, he served as Technicolor's Chief Marketing Officer and was responsible for rebranding the company from Thomson to Technicolor. He joined Technicolor in 2002 and held multiple leadership roles including president of Technicolor Digital Cinema and President of Content Services division, overseeing worldwide visual effects, post-production and distribution services. He then assumed the role of Chief Technology Officer, defining and implementing technology strategy working closely with Hollywood studios.

Before joining Technicolor, Mr. Ouri was CEO of Philips Electronics' MP4Net, a startup focused on content streaming products. Prior to that, he was President and GM of Philips' video server division serving the broadcast and post-production segments. He attended the University of Utah, where he graduated with two Bachelor of Science degrees in electrical engineering and mathematics, a Master's in business (MBA) and completed studies for a Master's degree in engineering (instrumentation).

Please visit http://www.sonifi.com for more information.

Mr. Ouri can be contacted at 605-988-1210 or aouri@sonifi.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.