Editorial Board   Guest Author

Mr. Tsabourakis

Nicholas Tsabourakis

Founder & Managing Director, Bespoke Revenue Management

Nicholas Tsabourakis is founder and Managing Director at Bespoke Revenue Management. With over 10 years of diverse hospitality roles covering all commercial aspects, Mr. Tsabourakis founded Bespoke RM with the aim to provide a tailored solution to revenue management challenges, and help hotels to streamline their operations for maximum impact on their revenue.

Bespoke RM takes a holistic approach, and is able to guide towards the creation of a total revenue management culture in any hospitality organization. Mr. Tsabourakis is an expert in Total Revenue Management with a passion in E-commerce, technology and more importantly in building commercially driven organizations.

Mr. Tsabourakis started his career with Hilton in one of their busiest properties where he had the opportunity to enhance the way pricing was implemented, despite operating in the most dynamic market in Europe (Heathrow Airport, London), and led the process of successfully shifting Business Mix towards the right direction. Following his role with Hilton he joined Park Plaza where he extended his Revenue management reach beyond rooms and laid down the foundations for achieving a Total Revenue Management culture. Operating through the financial crisis of 2008 was a big challenge but hard work and forward thinking led to being one of the few hotels in London that saw an increase in a highly pressurized and declining market.

After that, Mr. Tsabourakis took a bold but confident step away from the operator side of the industry and into Asset Management where he worked with a portfolio of 60 hotels with the aim to develop the procedures and mechanisms needed to identify new commercial opportunities, provide commercial analysis, drive profitability, increase top line results and returns to the Owners.

In his last role with the Ascott Ltd. he was the driving force and orchestrated the creation of a Revenue management organization while he was responsible for providing strategic oversight and development of commercial strategies, working with a diverse portfolio of properties.

Please visit http://www.bespokerm.com for more information.

Mr. Tsabourakis can be contacted at +66 44-207-097-1615 or nicholas@bespokerm.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.