Editorial Board   Guest Author

Mr. Pfeifer

Luke Pfeifer

Director of Product Management, Agilysys

Luke Pfeifer holds the position of director of product management at Agilysys. Agilysys is a leading technology company that provides innovative software and services for property management, point-of-sale, reservation and table management, inventory and procurement, workforce management, analytics, document management and mobile and wireless solutions and services to the hospitality industry.

Mr. Pfeifer is responsible for driving the vision and direction for Agilysys' hotel property management technology solutions. He also led the design, development and launch of the company's groundbreaking rGuest® Stay property management system.

Mr. Pfeifer joined Agilysys in 2009 and has served in a variety of roles with increasing responsibility. He is responsible for guiding the direction of the company's property management systems. Prior to Agilysys, he enjoyed approximately 10 years in hospitality operations most recently at Kalahari Resorts where he served as Rooms Division Director in Sandusky, Ohio.

Mr. Pfeifer has worked for other organizations including Gemstone Resorts (now Benchmark), Great Wolf Resorts, and Pride Hospitality. In addition to his hospitality operations tenure, he founded Global Logics Guest Link a service that installed some of the first WIFI-enabled hotels in Wisconsin. He was also the founder of Digital Axis, a leading internet provider in Wisconsin. He sold Digital Axis in 1999.

Mr. Pfeifer holds a Bachelor of Arts degree in Hospitality Management from Lakeland College (now Lakeland University). Agilysys operates throughout North America, Europe and Asia, with corporate services located in Alpharetta, GA, and offices in Singapore, Hong Kong, Malaysia, the Philippines and India.

Please visit http://www.agilysys.com for more information.

Mr. Pfeifer can be contacted at 877-369-6208 or luke.pfeifer@agilysys.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.