Editorial Board   Guest Author

Mr. Pfeifer

Luke Pfeifer

Director of Product Management, Agilysys

Luke Pfeifer holds the position of director of product management at Agilysys. Agilysys is a leading technology company that provides innovative software and services for property management, point-of-sale, reservation and table management, inventory and procurement, workforce management, analytics, document management and mobile and wireless solutions and services to the hospitality industry.

Mr. Pfeifer is responsible for driving the vision and direction for Agilysys' hotel property management technology solutions. He also led the design, development and launch of the company's groundbreaking rGuest® Stay property management system.

Mr. Pfeifer joined Agilysys in 2009 and has served in a variety of roles with increasing responsibility. He is responsible for guiding the direction of the company's property management systems. Prior to Agilysys, he enjoyed approximately 10 years in hospitality operations most recently at Kalahari Resorts where he served as Rooms Division Director in Sandusky, Ohio.

Mr. Pfeifer has worked for other organizations including Gemstone Resorts (now Benchmark), Great Wolf Resorts, and Pride Hospitality. In addition to his hospitality operations tenure, he founded Global Logics Guest Link a service that installed some of the first WIFI-enabled hotels in Wisconsin. He was also the founder of Digital Axis, a leading internet provider in Wisconsin. He sold Digital Axis in 1999.

Mr. Pfeifer holds a Bachelor of Arts degree in Hospitality Management from Lakeland College (now Lakeland University). Agilysys operates throughout North America, Europe and Asia, with corporate services located in Alpharetta, GA, and offices in Singapore, Hong Kong, Malaysia, the Philippines and India.

Please visit http://www.agilysys.com for more information.

Mr. Pfeifer can be contacted at 877-369-6208 or luke.pfeifer@agilysys.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.