Editorial Board   Guest Author

Mr. Blake

Michael Blake

Chief Executive Officer, Hospitality Technology Next Generation (HTNG)

Michael Blake is the Chief Executive Officer of Hospitality Technology Next Generation (HTNG). Mr. Blake previously served as the CIO of Commune Hotels & Resorts, encompassing Joie de Vivre, Thompson, Tommie and Alila Hotels. He provided strategic leadership and sound perspective to contribute to the management and evolution of Commune's global IT functions.

Before his role at Commune, Mr. Blake was the CIO of Hyatt Hotels Corporation where he set the global technology direction for their global footprint. He has over 20 years of experience in finance and technology from various roles at numerous companies. Before his CIO positions with Commune and Hyatt, Mr. Blake was SVP of IT for First Data, CFO of IT Finance at Kaiser Permanente and Director of IT Finance for Sears. In each role, he was the highest-ranking IT Finance resource and key internal consultant and advisor to international senior leadership teams.

Prior to that, Mr. Blake held various financial roles within United Airlines including the controller of the IT organization.

Mr. Blake holds a Bachelor of Science in Accounting from the University of Utah, received his Master of Business Administration in Finance and Economics from the University of Chicago Booth School of Business and also his Master of Science in Information Technology from Northwestern University. He also maintains several credentials and licenses: CPA, CMA, CISA, CITP.

Mr. Blake served as a member of HTNG's Board of Governors since 2009 and held the Treasurer position for many of those years.

Please visit http://www.htng.org for more information.

Mr. Blake can be contacted at 847-303-5560 or michael.blake@htng.org

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.