Editorial Board   Guest Author

Ms. Venugopal

Emily Venugopal

Director of Hospitality, Relevance International

Emily Venugopal is a seasoned PR professional specializing in the luxury, lifestyle & travel sectors. She has over 20 years of experience, having worked at some of London, Miami and NYC's finest PR agencies, as well as in house as The Director of Public Relations at The Pierre, a Taj Hotel, New York, and most recently as a PR consultant in the wellness and travel space.

Ms. Venugopal is well experienced at hotel openings and has spearheaded several hotel and resort launches including: La Mamounia, Marrakech; Park Hyatt New York; The Chatwal New York; Andaz Peninsula Papagayo; The Waikiki EDITION; and Moxy Times Square.

Ms. Venugopal rebranded and reinvigorated the Instagram account for @thepierreny during her time working for Taj Hotels, and works closely with heavy hitting power-instagrammers, leveraging their influence. She's created solid PR strategies for several Tourism Boards globally including: Barbados Tourism, Namibia Tourism, The Greater Miami CVB, Palm Springs CVB, Texas Tourism, Massachusetts Office of Travel & Tourism and Kent Tourism, and has worked with hotel brands including: Banyan Tree Hotels & Resorts, Andaz , Angsana, Park Hyatt, InterContinental Hotels, Moxy Hotels, Taj Hotels, EDITION Hotels, Oberoi, Morgans Hotel Group and Thompson Hotels.

Similarly, Ms. Venugopal has a depth of experience in creating successful PR campaigns for independent hotels including Forty 1 North, The Setai Miami Beach, Isle de France, Pariaiso de la Bonita, The Palms Turks & Caicos, Omni Berkshire Place and The Gleneagles Hotel. Ms. Venugopal is well versed in scoping out partnerships and 3rd party brand alliances for her clients, bringing greater cache, awareness and sales to the brands she represents.

Born and raised in England, Ms. Venugopal graduated from Sheffield Hallam University, UK with a BA Hons in Media Studies and moved to the US in 2005. She loves to travel with her family and sip cocktails on rooftop bars.

Please visit http://www.relevanceinternational.com for more information.

Ms. Venugopal can be contacted at 212-251-1500 or emily@relevanceinternational.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.