Editorial Board   Guest Author

Ms. Venugopal

Emily Venugopal

Director of Hospitality, Relevance International

Emily Venugopal is a seasoned PR professional specializing in the luxury, lifestyle & travel sectors. She has over 20 years of experience, having worked at some of London, Miami and NYC's finest PR agencies, as well as in house as The Director of Public Relations at The Pierre, a Taj Hotel, New York, and most recently as a PR consultant in the wellness and travel space.

Ms. Venugopal is well experienced at hotel openings and has spearheaded several hotel and resort launches including: La Mamounia, Marrakech; Park Hyatt New York; The Chatwal New York; Andaz Peninsula Papagayo; The Waikiki EDITION; and Moxy Times Square.

Ms. Venugopal rebranded and reinvigorated the Instagram account for @thepierreny during her time working for Taj Hotels, and works closely with heavy hitting power-instagrammers, leveraging their influence. She's created solid PR strategies for several Tourism Boards globally including: Barbados Tourism, Namibia Tourism, The Greater Miami CVB, Palm Springs CVB, Texas Tourism, Massachusetts Office of Travel & Tourism and Kent Tourism, and has worked with hotel brands including: Banyan Tree Hotels & Resorts, Andaz , Angsana, Park Hyatt, InterContinental Hotels, Moxy Hotels, Taj Hotels, EDITION Hotels, Oberoi, Morgans Hotel Group and Thompson Hotels.

Similarly, Ms. Venugopal has a depth of experience in creating successful PR campaigns for independent hotels including Forty 1 North, The Setai Miami Beach, Isle de France, Pariaiso de la Bonita, The Palms Turks & Caicos, Omni Berkshire Place and The Gleneagles Hotel. Ms. Venugopal is well versed in scoping out partnerships and 3rd party brand alliances for her clients, bringing greater cache, awareness and sales to the brands she represents.

Born and raised in England, Ms. Venugopal graduated from Sheffield Hallam University, UK with a BA Hons in Media Studies and moved to the US in 2005. She loves to travel with her family and sip cocktails on rooftop bars.

Please visit http://www.relevanceinternational.com for more information.

Ms. Venugopal can be contacted at 212-251-1500 or emily@relevanceinternational.com

Coming up in March 2020...

Human Resources: Confronting a Labor Shortage

With the unemployment rate at its lowest level in decades (3.7%), what has always been a perennial problem for human resource professionals - labor shortage - is now reaching acute levels of concern. It is getting harder to find and recruit qualified applicants. Even finding candidates with the skills to succeed in entry-level positions has become an issue. In addition, employee turnover rates remain extremely high in the hotel industry. As a result of these problems, hotel HR managers are having to rethink their recruitment strategies in order to hire the right talent for the right job. First, hotels have been forced to raise their wages and offer other appealing perks, as a way to attract qualified candidates. Secondly, HR managers are reassessing their interviewing techniques, focusing less on the answers they receive to questions and more on observable behavior. Part of this process includes role-playing during the interview, so that the recruiter can gauge how a candidate works through specific problems and interacts with other team members. Additionally, some HR managers are also creating internal talent pools as a way to address labor shortages. Instead of utilizing department resources to find new hires with specific skills for needed positions, hotels are cultivating talent pools internally and preparing their employees to assume leadership roles whenever the time comes. They are also placing greater emphasis on a company culture that is more performance-based, as a way to curb employee turnover, increase employee satisfaction, and assure higher levels of customer service. Finally, recognizing the importance of employee retention as a way to lessen the impact of a tight labor market, some HR managers are instituting generous reward programs in order to retain their top performers. The March Hotel Business Review will explore what some HR professionals are doing to address these and other issues in their departments.