Editorial Board   Guest Author

Dr. Peterson

Derek Peterson

Chief Technology Officer, Boingo Wireless

Derek Peterson, Ph. D., is chief technology officer at Boingo Wireless. He is responsible for the company's technical vision and strategy. Under his leadership, Boingo is pioneering the adoption and deployment of the latest IT and wireless network technologies including 5G, Passpoint, network virtualization and convergence. He is directly responsible for building and operating Boingo's core technologies and systems, including web applications, client software, networks, authentication, billing, advertising, IPTV, business intelligence and IT infrastructure. Dr. Peterson has led Boingo to many wireless industry achievements, including the Wireless Broadband Alliance award for “Best Converged Operator Deployment” which recognized the company's cellular and Wi-Fi networks at Philips Arena; Light Reading award for “Most Innovative Wireless Service;” Wi-Fi Industry awards for "Best Wi-Fi Network Operator" and "Best Wi-Fi Service for Vertical Markets" and the Light Reading Leading Light award for "Most Innovative Carrier Wi-Fi Deployment.” Dr. Peterson was also named “CTO of the Year” in 2017 by the Los Angeles Business Journal and a 2015 "Wireless Industry Executive to Watch" by FierceWireless. Dr. Peterson has deep telecommunications experience as a consultant, engineer, product manager and executive. Prior to joining Boingo in 2011, he served in strategic product roles at Oracle driving global launch campaigns for LTE adoption and billing software solutions. He is a Wireless Broadband Alliance and MulteFire Alliance board member, and a founding member of the Wireless Infrastructure Association's Innovation & Technology Council of wireless industry leaders. Dr. Peterson holds a BS in computer science from the University of Maryland, an MA in education and technology from the American Intercontinental University, and a Doctorate of Computer Science with a focus on enterprise information systems from Colorado Technical University. He is an adjunct professor for Colorado Technical University and an editor for the “International Journal of Strategic Information Technology and Applications.”

Please visit http://www.boingo.com for more information.

Dr. Peterson can be contacted at 424-256-7036 or dpeterson@boingo.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.