Editorial Board   Guest Author

Dr. Peterson

Derek Peterson

Chief Technology Officer, Boingo Wireless

Derek Peterson, Ph. D., is chief technology officer at Boingo Wireless. He is responsible for the company's technical vision and strategy. Under his leadership, Boingo is pioneering the adoption and deployment of the latest IT and wireless network technologies including 5G, Passpoint, network virtualization and convergence. He is directly responsible for building and operating Boingo's core technologies and systems, including web applications, client software, networks, authentication, billing, advertising, IPTV, business intelligence and IT infrastructure. Dr. Peterson has led Boingo to many wireless industry achievements, including the Wireless Broadband Alliance award for “Best Converged Operator Deployment” which recognized the company's cellular and Wi-Fi networks at Philips Arena; Light Reading award for “Most Innovative Wireless Service;” Wi-Fi Industry awards for "Best Wi-Fi Network Operator" and "Best Wi-Fi Service for Vertical Markets" and the Light Reading Leading Light award for "Most Innovative Carrier Wi-Fi Deployment.” Dr. Peterson was also named “CTO of the Year” in 2017 by the Los Angeles Business Journal and a 2015 "Wireless Industry Executive to Watch" by FierceWireless. Dr. Peterson has deep telecommunications experience as a consultant, engineer, product manager and executive. Prior to joining Boingo in 2011, he served in strategic product roles at Oracle driving global launch campaigns for LTE adoption and billing software solutions. He is a Wireless Broadband Alliance and MulteFire Alliance board member, and a founding member of the Wireless Infrastructure Association's Innovation & Technology Council of wireless industry leaders. Dr. Peterson holds a BS in computer science from the University of Maryland, an MA in education and technology from the American Intercontinental University, and a Doctorate of Computer Science with a focus on enterprise information systems from Colorado Technical University. He is an adjunct professor for Colorado Technical University and an editor for the “International Journal of Strategic Information Technology and Applications.”

Please visit http://www.boingo.com for more information.

Dr. Peterson can be contacted at 424-256-7036 or dpeterson@boingo.com

Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.