Editorial Board   Guest Author

Ms. Seay

Lisa Seay

Founder, Element C

Lisa Seay is on a mission to help individuals find their professional purpose (and power!) and help companies develop cost-effective, efficient and sustainable talent management strategies. As founder of the coaching/consulting firm element c, Ms. Seay leverages her HR background to provide individual and team coaching, leadership development and team building services.

By working in myriad environments during her 25-year corporate career—including startups, mergers and acquisitions, franchised organizations and large entities with multi-state locations—she knows firsthand how challenging organizational situations impact workforce performance, employee engagement and personal career growth. Prior to launching element c in 2015, Ms. Seay held talent management and HR director roles in a variety of organizations, including A.T. Kearney, YUM! Brands and Baylor Health Care System. During Ms. Seay's tenure at Yum! Brands/Pizza Hut, Inc., she managed a $500K employee marketing initiative that attracted 250,000+ job seekers to the company's new online application system in three months.

Most recently, she served as a National Director of Human Resources at Conifer Health Solutions in Frisco, Texas, where she led a team that supported 3,000+ employees. In the book Humans@Work, Ms. Seay joined with other HR professionals to address some of the top challenges employers face in today's marketplace. In her chapter, Elements of the Lost and Found Spirit, Ms. Seay explores how to identify when one has lost their uniqueness when it comes to their work and what leaders can do to support those individuals in being their best at work. A proponent of life-long learning,

Ms. Seay holds a Graduate Certificate in Executive Coaching from the University of Texas at Dallas and is a Certified Lumina Learning Practitioner. Ms. Seay lives outside Dallas with her husband, Brian, who works in the financial services industry, and their young daughters. She is the New Family Liaison at her children's school and also serves on the personnel committee at her church.

Please visit http://www.theelementc.com for more information.

Ms. Seay can be contacted at 214-394-7308 or lisa@theelementc.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.