Editorial Board   Guest Author

Ms. Seay

Lisa Seay

Founder, Element C

Lisa Seay is on a mission to help individuals find their professional purpose (and power!) and help companies develop cost-effective, efficient and sustainable talent management strategies. As founder of the coaching/consulting firm element c, Ms. Seay leverages her HR background to provide individual and team coaching, leadership development and team building services.

By working in myriad environments during her 25-year corporate career—including startups, mergers and acquisitions, franchised organizations and large entities with multi-state locations—she knows firsthand how challenging organizational situations impact workforce performance, employee engagement and personal career growth. Prior to launching element c in 2015, Ms. Seay held talent management and HR director roles in a variety of organizations, including A.T. Kearney, YUM! Brands and Baylor Health Care System. During Ms. Seay's tenure at Yum! Brands/Pizza Hut, Inc., she managed a $500K employee marketing initiative that attracted 250,000+ job seekers to the company's new online application system in three months.

Most recently, she served as a National Director of Human Resources at Conifer Health Solutions in Frisco, Texas, where she led a team that supported 3,000+ employees. In the book Humans@Work, Ms. Seay joined with other HR professionals to address some of the top challenges employers face in today's marketplace. In her chapter, Elements of the Lost and Found Spirit, Ms. Seay explores how to identify when one has lost their uniqueness when it comes to their work and what leaders can do to support those individuals in being their best at work. A proponent of life-long learning,

Ms. Seay holds a Graduate Certificate in Executive Coaching from the University of Texas at Dallas and is a Certified Lumina Learning Practitioner. Ms. Seay lives outside Dallas with her husband, Brian, who works in the financial services industry, and their young daughters. She is the New Family Liaison at her children's school and also serves on the personnel committee at her church.

Please visit http://www.theelementc.com for more information.

Ms. Seay can be contacted at 214-394-7308 or lisa@theelementc.com

Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.