Editorial Board   

Mr. Dyer

Andrew Dyer

Vice President of Global Supply, Egencia

Andrew Dyer is Vice President of Global Supply - Lodging at Egencia, where he is responsible for leading Egencia's supplier relations group and overseeing lodging, media, consulting and insurance. Mr. Dyer has been with Expedia, Inc. since 2006, previously serving as Senior Director, Legal where he was the primary legal counsel for Expedia Global Tour & Transport Group.

Prior to that, Mr. Dyer served as Director of Strategy & Business Development for Expedia's Lodging Partner Services group, where he helped lead the development and launch of the Expedia Traveler Preference program. Earlier in his career at Expedia, Mr. Dyer was Corporate Counsel, Expedia Legal & Corporate Affairs, where he supported Egencia and the Expedia Lodging Partner Services group.

Prior to joining Expedia in 2006, Mr. Dyer was an associate at Preston Gates & Ellis, LLP. He earned his Juris Doctor degree from The University of Michigan Law School, graduated from Whitman College with a Bachelor of Arts in History, and holds an MACD in Commercial Diplomacy from the Middlebury Institute of International Studies. Mr. Dyer is currently based in Seattle, Washington.

Please visit https://www.egencia.com/public/us/ for more information.

Mr. Dyer can be contacted at 866-816-3534 or adyer@expedia.com

Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.