Editorial Board   

Mr. Dyer

Andrew Dyer

Vice President of Global Supply, Egencia

Andrew Dyer is Vice President of Global Supply - Lodging at Egencia, where he is responsible for leading Egencia's supplier relations group and overseeing lodging, media, consulting and insurance. Mr. Dyer has been with Expedia, Inc. since 2006, previously serving as Senior Director, Legal where he was the primary legal counsel for Expedia Global Tour & Transport Group.

Prior to that, Mr. Dyer served as Director of Strategy & Business Development for Expedia's Lodging Partner Services group, where he helped lead the development and launch of the Expedia Traveler Preference program. Earlier in his career at Expedia, Mr. Dyer was Corporate Counsel, Expedia Legal & Corporate Affairs, where he supported Egencia and the Expedia Lodging Partner Services group.

Prior to joining Expedia in 2006, Mr. Dyer was an associate at Preston Gates & Ellis, LLP. He earned his Juris Doctor degree from The University of Michigan Law School, graduated from Whitman College with a Bachelor of Arts in History, and holds an MACD in Commercial Diplomacy from the Middlebury Institute of International Studies. Mr. Dyer is currently based in Seattle, Washington.

Please visit https://www.egencia.com/public/us/ for more information.

Mr. Dyer can be contacted at 866-816-3534 or adyer@expedia.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.