Editorial Board   Guest Author

Mr. Opar

John Opar

Partner, Real Estate Practice, Shearman & Sterling LLP

John Opar is a partner in the Real Estate practice. He has extensive experience in all areas of commercial real estate law, including foreign investment in U.S. real estate. He has worked frequently on Shari'ah compliant investments and has been involved in development projects in the U.S., the Middle East, China, England, Germany and the Philippines. Some of his most recent representation includes advising Qatar Investment Authority on its investment in Manhattan West, a development site valued upon completion at up to US$8.6 billion, advising Wafra Investment Advisory Group, Inc. in the acquisition of numerous multi-family and office properties including in New York; Washington, D.C.; Miami, Florida advising Public Institution for Social Security of Kuwait with respect to an investment in a joint venture to acquire a US$1 billion+ portfolio of regional shopping centers and advising a sovereign wealth fund in connection with investments with an operating partner in Manhattan office properties at 230 Park Avenue and 350 Madison Avenue. Mr. Opar received his J.D. from the University of Pennsylvania Law School and his B.A. from Swarthmore College. Mr. Opar is a member of the New York City Bar Association, the New York State Bar Association, the Arab Bankers Association of North America and the Real Estate Board of New York . Mr. Opar has authored several publications and participated in a number of speaking engagements at seminars and conferences on various real estate subjects. He has also been recognized in Euromoney's Guide to the World's Leading Real Estate Lawyers, New York Super Lawyers and The International Who's Who of Real Estate Lawyers.

Please visit http://www.shearman.com for more information.

Mr. Opar can be contacted at 212-848-7697 or jopar@shearman.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.