Editorial Board   Guest Author

Ms. Wilkins

Leslie Wilkins

Co-Founder, Pipeline Social Media

As the Co-Founder of Pipeline Social Media, Leslie Wilkins brings with her over 10 years of digital marketing experience that spans from social media marketing and advertising to hotel specific marketing and branding. Since co-founding Pipeline in June 2011, she has been a part of every business-making decision as she succeeded in building an effective team and business model that maintains contemporaneity in an ever-changing social media environment. With a team of twelve, Ms. Wilkins carries out her mission to help businesses and brands fully benefit from the power of social media, website design, optimization, and advertising. Pipeline's skilled team thrives off of the cultivation of a positive working environment built on ethics, trust, and faith.

Pipeline Social Media is a full-service digital marketing agency that enables its clients to expand their digital impact and customer loyalty by combining unique content strategies, results-driven web design, and advertising campaigns. Pipeline Social Media manages 400+ social media channels and websites, and optimization campaigns on behalf of businesses across the U.S.

Pipeline Social Media offers three approaches to help hotels increase their social media presence: full management, hands-on social media training for hotel staff, and monthly monitoring programs to coach teams along the way. Pipeline also designs and develops custom websites and landing pages, search engine optimization (SEO) campaigns, blogging, and email marketing campaigns. Pipeline is headquartered in Atlanta, GA.

Prior to founding Pipeline, Ms. Wilkins worked in the industries of social media, blogging and hotel real estate brokerage. Ms. Wilkins graduated Summa Cum Laude from the University of North Georgia in 2008. Ms. Wilkins lives south of Atlanta with her husband of eight years. 

Please visit http://www.pipelinesocialmedia.com for more information.

Ms. Wilkins can be contacted at 678-814-4601 or leslie@pipelinesocialmedia.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.