Editorial Board   Guest Author

Ms. Wilkins

Leslie Wilkins

Co-Founder, Pipeline Social Media

As the Co-Founder of Pipeline Social Media, Leslie Wilkins brings with her over 10 years of digital marketing experience that spans from social media marketing and advertising to hotel specific marketing and branding. Since co-founding Pipeline in June 2011, she has been a part of every business-making decision as she succeeded in building an effective team and business model that maintains contemporaneity in an ever-changing social media environment. With a team of twelve, Ms. Wilkins carries out her mission to help businesses and brands fully benefit from the power of social media, website design, optimization, and advertising. Pipeline's skilled team thrives off of the cultivation of a positive working environment built on ethics, trust, and faith.

Pipeline Social Media is a full-service digital marketing agency that enables its clients to expand their digital impact and customer loyalty by combining unique content strategies, results-driven web design, and advertising campaigns. Pipeline Social Media manages 400+ social media channels and websites, and optimization campaigns on behalf of businesses across the U.S.

Pipeline Social Media offers three approaches to help hotels increase their social media presence: full management, hands-on social media training for hotel staff, and monthly monitoring programs to coach teams along the way. Pipeline also designs and develops custom websites and landing pages, search engine optimization (SEO) campaigns, blogging, and email marketing campaigns. Pipeline is headquartered in Atlanta, GA.

Prior to founding Pipeline, Ms. Wilkins worked in the industries of social media, blogging and hotel real estate brokerage. Ms. Wilkins graduated Summa Cum Laude from the University of North Georgia in 2008. Ms. Wilkins lives south of Atlanta with her husband of eight years. 

Please visit http://www.pipelinesocialmedia.com for more information.

Ms. Wilkins can be contacted at 678-814-4601 or leslie@pipelinesocialmedia.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.