Editorial Board   Guest Author

Ms. Wilkins

Leslie Wilkins

Co-Founder, Pipeline Social Media

As the Co-Founder of Pipeline Social Media, Leslie Wilkins brings with her over 10 years of digital marketing experience that spans from social media marketing and advertising to hotel specific marketing and branding. Since co-founding Pipeline in June 2011, she has been a part of every business-making decision as she succeeded in building an effective team and business model that maintains contemporaneity in an ever-changing social media environment. With a team of twelve, Ms. Wilkins carries out her mission to help businesses and brands fully benefit from the power of social media, website design, optimization, and advertising. Pipeline's skilled team thrives off of the cultivation of a positive working environment built on ethics, trust, and faith.

Pipeline Social Media is a full-service digital marketing agency that enables its clients to expand their digital impact and customer loyalty by combining unique content strategies, results-driven web design, and advertising campaigns. Pipeline Social Media manages 400+ social media channels and websites, and optimization campaigns on behalf of businesses across the U.S.

Pipeline Social Media offers three approaches to help hotels increase their social media presence: full management, hands-on social media training for hotel staff, and monthly monitoring programs to coach teams along the way. Pipeline also designs and develops custom websites and landing pages, search engine optimization (SEO) campaigns, blogging, and email marketing campaigns. Pipeline is headquartered in Atlanta, GA.

Prior to founding Pipeline, Ms. Wilkins worked in the industries of social media, blogging and hotel real estate brokerage. Ms. Wilkins graduated Summa Cum Laude from the University of North Georgia in 2008. Ms. Wilkins lives south of Atlanta with her husband of eight years. 

Please visit http://www.pipelinesocialmedia.com for more information.

Ms. Wilkins can be contacted at 678-814-4601 or leslie@pipelinesocialmedia.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.