Editorial Board   Guest Author

Ms. Wilkins

Leslie Wilkins

Co-Founder, Pipeline Social Media

As the Co-Founder of Pipeline Social Media, Leslie Wilkins brings with her over 10 years of digital marketing experience that spans from social media marketing and advertising to hotel specific marketing and branding. Since co-founding Pipeline in June 2011, she has been a part of every business-making decision as she succeeded in building an effective team and business model that maintains contemporaneity in an ever-changing social media environment. With a team of twelve, Ms. Wilkins carries out her mission to help businesses and brands fully benefit from the power of social media, website design, optimization, and advertising. Pipeline's skilled team thrives off of the cultivation of a positive working environment built on ethics, trust, and faith.

Pipeline Social Media is a full-service digital marketing agency that enables its clients to expand their digital impact and customer loyalty by combining unique content strategies, results-driven web design, and advertising campaigns. Pipeline Social Media manages 400+ social media channels and websites, and optimization campaigns on behalf of businesses across the U.S.

Pipeline Social Media offers three approaches to help hotels increase their social media presence: full management, hands-on social media training for hotel staff, and monthly monitoring programs to coach teams along the way. Pipeline also designs and develops custom websites and landing pages, search engine optimization (SEO) campaigns, blogging, and email marketing campaigns. Pipeline is headquartered in Atlanta, GA.

Prior to founding Pipeline, Ms. Wilkins worked in the industries of social media, blogging and hotel real estate brokerage. Ms. Wilkins graduated Summa Cum Laude from the University of North Georgia in 2008. Ms. Wilkins lives south of Atlanta with her husband of eight years. 

Please visit http://www.pipelinesocialmedia.com for more information.

Ms. Wilkins can be contacted at 678-814-4601 or leslie@pipelinesocialmedia.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.