Editorial Board   Guest Author

Dr. Cain

Lisa Cain

Assistant Professor, Chaplin School of Hospitality & Tourism Management, FIU

Dr. Lisa Cain is an Assistant Professor in the Chaplin School of Hospitality and Tourism Management at Florida International University, where she teaches both undergraduate and graduate level Hospitality Management courses.  She received her doctoral degree in 2015 in Hospitality Administration from the University of Nevada, Las Vegas. She earned her Master's degree from Florida International University in Hospitality Management and her Bachelor's degree from Smith College in English Language and Literature. She also spent a year studying at Oxford University in England.  

Prior to beginning a career in academia, Dr. Cain worked for several years as the director of operations for a small start-up healthcare technology company in Los Angeles, California, and then for several more years in the fine-dining foodservice industry in Miami, Florida and in Las Vegas, Nevada, respectively.  Her time in industry sparked her desire to further pursue her academic career.

Dr. Cain currently teaches marketing management at both the undergraduate and graduate levels, and globalization and competitive methods in the hospitality industry for graduate students at Florida International University. She has previously taught organizational behavior, and leadership, management and ethics for undergraduate students at the University of Nevada, Las Vegas.

Dr. Cain's research interests fall within the broad topics of organizational behavior and marketing, with an emphasis on understanding internal and external customer behavior. Specifically, she has published in the areas of work-life balance, substance abuse among hospitality workers, and loyalty in the hospitality industry. She continues to develop research in these topics.

Please visit http://www.fiu.edu for more information.

Dr. Cain can be contacted at 305-919-4500 or lcain@fiu.edu

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.