Editorial Board   Guest Author

Mr. Peter

Tim Peter

Founder, Tim Peter & Associates

Tim Peter is an award-winning hospitality marketing executive with more than 20 years of experience developing successful, cutting-edge e-commerce and digital marketing programs. Prior to founding Tim Peter & Associates, a full-service e-commerce and internet marketing consulting firm in early 2011, Mr. Peter worked with the world's largest hotel franchisor and the world's premier independent luxury hotel representation firm to help hotels and resorts across diverse segments achieve billions of dollars of online revenue.

Mr. Peter's writings have appeared in many trade publications, and his blog, "Tim Peter Thinks," attracts a large following each month. He writes a column for Hotel News Now and frequently comments on Internet marketing and e-commerce topics in publications, including the New York Post, Hotel Management and Hotel News Now. His first book is due out in 2018.

Recognized as one of HSMAI's Top 25 Extraordinary Minds in Hospitality Marketing and Sales, Mr. Peter focuses on digital marketing, consumer behavior, and e-commerce strategy. His work leverages lessons learned from life in the trenches of digital marketing and e-commerce for some of the world's most widely known brands and how those lessons apply today.

An in-demand speaker, Mr. Peter has presented to global audiences in public and private events. He teaches courses in digital marketing strategy and operations for Rutgers Business School and the Mendoza College of Business. He is also the author of several white papers, including “Digital Hotel Marketing in a Multiscreen World,” “When More is More: Upselling as a Sales & Marketing Tactic,” and “Engaging Online Travel Shoppers Through Integrated Marketing.”

Please visit http://www.timpeter.com for more information.

Mr. Peter can be contacted at 201-305-0055 or tim@timpeter.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.