Editorial Board   Guest Author

Mr. Cisco

Carlo Cisco

Chief Executive Officer, Select Innovations, Inc.

Carlo Cisco is a serial entrepreneur, investor, and innovator. He is best known for his current role as the Founder, CEO, and Chairman of Select Innovations, Inc.

Mr. Cisco started his first successful business in college, helping bring thousands of customers to local venues throughout Miami. He has since helped build or grow companies of all sizes ranging from pre-development stage startups to companies like Groupon and Bloomingdales. Most notably, he helped build Groupon Japan, turning it into one of the company's largest and most successful international markets in just two months.

Mr. Cisco's current company SELECT is a private membership community and concierge service that provides access to exclusive events, insider pricing, and VIP perks at thousands of locations. SELECT partners with top rated local restaurants and nightlife venues as well as premier global brands in travel, retail, entertainment & more. SELECT's 10,000+ members receive exclusive benefits at over 500,000 partner locations.

SELECT has received a lot of media attention after quickly being called "AMEX for the Next Generation" and "The Black Card for Millennials" by Fox Business.

Mr. Cisco is also a member of the YEC (Young Entrepreneurs Council), an elite organization for successful entrepreneurs. He is frequently featured as an expert on entrepreneurship, business, and marketing in news outlets including Mashable, Forbes, Fox Business, Tech.co, USA Today, TheNextWeb, Entrepreneur Magazine, Yahoo!, WSJ, ReadWriteWeb, and Inc. among many others.

Mr. Cisco was recently named a top ten personal branding expert to follow in 2017 by Entrepreneur Magazine. He was also heralded as "One of hospitality's fastest growing stars" by the publication.

Please visit http://www.meetselect.com for more information.

Mr. Cisco can be contacted at +1 646-481-4061 or carlo@meetselect.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.