Editorial Board   Guest Author

Mr. Terve

Johan Terve

Vice President Marketing, Aptilo Networks

Johan Terve is Vice President of Marketing at Aptilo Networks. Aptilo is the global leader in Wi-Fi service management for large scale Wi-Fi, with 100+ service provider customers in 75 countries. Aptilo's customers enable Wi-Fi services for 200+ million users and different verticals including thousands of hotels. In May 2017, Aptilo launched the Aptilo Guest Wi-Fi Cloud ™ (GWC) service. Aptilo GWC is based on the award-winning Aptilo SMP Venue Wi-Fi Manager ™ software platform, featuring functions for analytics, captive portal, user engagement and Wi-Fi monetization. The Aptilo solutions work with everything large scale Wi-Fi, supporting hardware from leading vendors such as Aruba, Cisco, Cisco Meraki and Ruckus. 

Mr. Terve has more than 30 years of experience working in the IT industry, and has spent the last 20 years in various CEO, VP and Director positions.  Mr. Terve joined Aptilo in 2007 and prior to that he served as VP Marketing & Sales at Ingate Systems.  In the position of  VP Marketing & Sales he succeeded in putting the company on the map as a leading global player in SIP-capable firewalls and SIP trunking solutions for enterprise Voice-over-IP (VoIP). As Marketing Director for Nordic Datadistribution, a $130M company, he was responsible for all business divisions and corporate marketing and helped this major IT equipment distributor become the fastest growing company in Sweden for four consecutive years.

Mr. Terve started his career as a software developer and has a broad university-level education in business administration, psychology and economics.

 

Please visit http://www.aptilo.com for more information.

Mr. Terve can be contacted at 866-861-3900 or johan.terve@aptilo.com

Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.