Editorial Board   Guest Author

Mr. Terve

Johan Terve

Vice President Marketing, Aptilo Networks

Johan Terve is Vice President of Marketing at Aptilo Networks. Aptilo is the global leader in Wi-Fi service management for large scale Wi-Fi, with 100+ service provider customers in 75 countries. Aptilo's customers enable Wi-Fi services for 200+ million users and different verticals including thousands of hotels.

In May 2017, Aptilo launched the Aptilo Guest Wi-Fi Cloud™ (GWC) service. Aptilo GWC is based on the award-winning Aptilo SMP Venue Wi-Fi Manager™ software platform, featuring functions for analytics, captive portal, user engagement and Wi-Fi monetization.

The Aptilo solutions work with everything large scale Wi-Fi, supporting hardware from leading vendors such as Aruba, Cisco, Cisco Meraki and Ruckus.

Mr. Terve has more than 30 years of experience working in the IT industry, and has spent the last 20 years in various CEO, VP and Director positions.

Mr. Terve joined Aptilo in 2007 and prior to that he served as VP Marketing & Sales at Ingate Systems. In the position of VP Marketing & Sales he succeeded in putting the company on the map as a leading global player in SIP-capable firewalls and SIP trunking solutions for enterprise Voice-over-IP (VoIP).

As Marketing Director for Nordic Datadistribution, a $130M company, he was responsible for all business divisions and corporate marketing and helped this major IT equipment distributor become the fastest growing company in Sweden for four consecutive years.

Mr. Terve started his career as a software developer and has a broad university-level education in business administration, psychology and economics.

Please visit http://www.aptilo.com for more information.

Mr. Terve can be contacted at +1 972-767-6901 or johan.terve@aptilo.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.